branding manager

4 days ago

Abuja, FCT, Nigeria Ecogrove Realty Full time ₦2,580,000 - ₦3,500,000 per year

Job Title: Branding Manager

Company: Ecogrove Realty Ltd

Location: Abuja, Nigeria

Employment Type: Full-Time

About Ecogrove Realty

Ecogrove Realty develops high-quality residential and mixed-use communities across Abuja. We combine timeless design, smart amenities, and strong investor confidence to deliver real value.

Role Overview

The Branding Manager owns Ecogrove's brand strategy and execution across all touchpoints, leading design, content, and campaigns that elevate our visibility and drive qualified demand. You'll create compelling visuals and copy, manage a small creative pipeline (in-house and outsourced), and ensure brand consistency across digital, print, site signage, and events.

Key Responsibilities

Brand Strategy & Governance

  • Define and maintain brand guidelines, tone of voice, and visual systems across all subsidiaries and projects.

  • Translate business goals into creative briefs, messaging frameworks, and campaign concepts.

Creative & Design (Hands-on)

  • Produce digital creatives: social tiles, carousels, reels covers, thumbnails, ad variations, email banners, landing-page graphics.

  • Create light motion graphics (animated posts, simple explainers, logo stings) and basic video edits for social.

Content Creation & Copywriting

  • Plan and execute monthly content calendars for projects

  • Write clear, persuasive copy for ads, web, email, and brochures; craft scripts for 15–60s videos.

  • Coordinate photography, drone shoots, 3D render usage, and site content.

Campaigns & Performance

  • Collaborate with Marketing/BD to launch lead-gen campaigns; brief growth team on creatives and landing pages.

  • Produce multi-variant ad creatives; iterate based on performance data.

  • Support events, site inspections, and launches with cohesive branding and on-ground collateral.

Stakeholder & Vendor Management

  • Manage freelancers/creative agencies (when needed) to hit timelines and quality.

  • Work cross-functionally with Projects, Sales, and Executive teams for fast, high-impact deliverables.

Qualifications & Requirements

  • Bachelor's degree in Marketing, Design, Communications, or related field (or equivalent experience).

  • 5–8+ years in branding/creative roles, ideally in real estate, property, architecture, or lifestyle/consumer brands.

  • Strong portfolio demonstrating brand systems, campaign work, and multi-format design.

  • Proficiency: Adobe CC (Illustrator, Photoshop, InDesign, After Effects/Premiere), Figma/Canva, MS Office/Google Workspace.

  • Solid copywriting skills (ad copy, headlines, scripts); basic understanding of SEO & landing-page best practices is a plus.

  • Familiarity with paid media specs (Meta, Google, LinkedIn) and organic social formats.

Key Competencies

  • Brand storytelling & visual identity

  • Graphics design & layout for print/digital

  • Content strategy, copywriting & short-form video

  • Campaign concepting & performance iteration

  • Detail orientation, speed, and ownership

KPIs (What Success Looks Like)

  • Consistent on-brand execution across channels (brand guideline compliance).

  • Growth in qualified leads from creative campaigns (in partnership with Marketing).

  • Improved engagement rates (CTR, saves, shares, watch-through on short videos).

  • On-time delivery of campaign assets and launch kits.

  • Positive internal stakeholder feedback and reduced rework.

Remuneration

Monthly Salary of N215,000 aside of other bonuses/performance incentives, and growth opportunities within the company.

SEND YOUR CV TO;

Job Type: Full-time

Pay: From ₦215,000.00 per month

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