Social Media
2 days ago
We are seeking a talented and creative Social Media & Graphics Designer to manage and grow the online presence of our sister company — Golden Royale Hotel.
In this role, you will be responsible for creating visually appealing content, managing social media channels, and executing digital marketing strategies to enhance brand awareness, drive engagement, and attract guests.
Key Responsibilities
- Develop and execute social media strategies tailored to hospitality and tourism audiences across platforms including Instagram, Facebook, TikTok, LinkedIn, and X (Twitter).
- Create, curate, and schedule high-quality visual content — such as graphics, reels, photos, carousels, and videos — to showcase the hotel's facilities, events, offers, and guest experiences.
- Design engaging digital materials including flyers, web banners, event posters, and branded content for both online and offline marketing.
- Manage and grow the hotel's social media communities by interacting with followers, responding to comments/messages, and maintaining a consistent brand voice.
- Plan and run paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, and other relevant platforms to promote bookings, events, and special offers.
- Monitor social media and digital marketing performance using tools such as Meta Business Suite, Google Analytics, and social media insights to report on KPIs and optimize content.
- Write short-form copy and captions that align with the hotel's tone and marketing goals.
- Stay up to date with industry trends, audience behaviors, and competitors to inform creative direction.
- Collaborate with the hotel's marketing and operations teams to align all digital efforts with the brand's business objectives.
Requirements & Qualifications
- Ideal candidate should reside in or around Enugu and be able to visit the hotel for content capture (photos and videos) as needed.
- Proven experience in a similar role, ideally in the hospitality, lifestyle, or tourism industry.
- Proficiency in graphic design tools like Canva, Adobe Photoshop, Illustrator, or similar.
- Strong understanding of social media trends, content strategies, and audience engagement.
- Experience with digital marketing tools such as Facebook Ads Manager, Google Ads, and email marketing platforms.
- Excellent creative, visual storytelling, and copywriting skills.
- Ability to interpret analytics, draw insights, and adjust content or strategy accordingly.
- Strong organizational skills and the ability to manage multiple tasks and deadlines.
- A keen eye for detail and hotel-level visual presentation standards.
- Bachelor's degree in Marketing, Communications, Design, or related field is a plus.
- Digital Marketing certification is required.
Benefits:
Remote working (occasional on-site visits required for content creation)
Job Type: Full-time
Pay: ₦100,000.00 per month
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