Digital Growth Marketing Specialist

24 hours ago

Lagos, Lagos, Nigeria Palmpay Limited Full time

The Digital Growth Marketing Specialist is responsible for driving digital user acquisition, activation, and retention across PalmPay's online channels. The role focuses on executing growth experiments, optimizing digital campaigns, improving referral performance, and building sustainable user funnels targeted at teenagers, young adults, and broader customer segments.

Job Description

  • Plan, execute, and support paid campaigns (Meta, Google Ads, TikTok, Snapchat, YouTube, affiliate networks).

  • Develop and optimize online referrals, influencer campaigns, and KOL partnerships.

  • Run A/B tests on creatives, landing pages, targeting, and messaging to improve funnel performance.

  • Analyze user journeys and optimize conversion across download → registration → KYC → first transaction.

  • Create and support digital creatives and ad copies across multiple channels (SMS, push notifications, in-app messages).

  • Work with product teams to implement in-app growth loops (quests, challenges, referral boosts).

  • Monitor analytics dashboards and prepare weekly/monthly reports.

  • Lead and support online communities and teen-friendly content initiatives across social platforms.

Requirements

  • Bachelor's degree in a relevant field.

  • 1–3 years experience in digital marketing or growth roles (Fintech experience is an advantage).

  • Hands-on experience running paid ads on Meta, TikTok, and Google.

  • Strong analytical mindset with proficiency in analytics tools (e.g., Firebase, AppsFlyer, Google Analytics).

  • Excellent communication and creativity in content/messaging.

  • Ability to multitask and thrive in a fast-paced environment.

  • Familiarity with user funnels, referral systems, and growth loops.

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