Graduate Trainee, Marketing
4 days ago
About the Role
- GrowthBoosters is seeking an energetic, target-driven Graduate Trainee to support our B2C engagement and retail-investor acquisition efforts in Ibadan.
- The ideal candidate is passionate about financial services, thrives in people-facing environments, and is comfortable executing both online and offline engagement activities.
Key Responsibilities
Brand Awareness & Campaigns:
- Boost brand visibility across Ibadan through user-centric marketing campaigns.
- Support the creation and deployment of grassroots awareness strategies tailored to local communities.
- Conduct market research to understand user behaviours, needs, and engagement patterns.
Investor Acquisition (B2C):
- Execute B2C acquisition strategy aimed at identifying, engaging, and converting new retail investors.
- Conduct one-on-one engagements with prospective users to explain platform benefits.
- Drive street marketing activation—markets, malls, events, campuses, trade clusters, etc.
- Build a pipeline of prospective users and follow up to achieve weekly/monthly conversion targets.
Engagement & Support:
- Assist in onboarding new users onto the platform, ensuring a smooth first-time experience.
- Collect and analyse customer feedback to inform product and marketing decisions.
- Participate in community events, awareness drives, outreach sessions, and investor education activities.
Requirements
- Diploma or degree in Marketing, Business, Communications, or a related field.
- 1 year experience (NYSC or internship acceptable).
- Strong research ability – able to gather insights from the field and translate them into action.
- Extroverted, confident communicator with excellent sales and persuasion skills.
- Familiarity with fintech, investment platforms, or consumer-facing digital products.
- Target-driven with strong follow-through and personal accountability.
- Comfortable with field work and street-level marketing within Ibadan.
- Basic digital marketing skills (social media, WhatsApp engagement, simple reporting).
What We Offer
- A strong learning environment in a fast-growing fintech startup.
- Direct exposure to consumer acquisition and fintech operations.
- Professional growth and performance incentives.
- Supportive, collaborative team culture.
Application Closing Date
5th January, 2025.
How to Apply
Interested and qualified candidates should:
Click here to apply online:
Job Type: Full-time
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