Current jobs related to Marketing Executive - Ibadan, Oyo State - Accessible Publishers Limited

The Marketing Executive is responsible for developing and executing strategic marketing initiatives that drive sales, increase market visibility, and promote the company's publications across all channels. This role involves identifying market opportunities, building strong relationships with schools, bookstores, and distributors.

Min Qualification: Degree Experience Level: Entry level Experience Length: 1 year Working Hours: Full Time

Responsibilities:

Marketing & Sales Activities:

• Develop and implement marketing strategies to promote the company's publications.
• Conduct field marketing visits to schools, bookshops, distributors, and educational institutions.
• Identify new business opportunities and initiate contact with prospective clients.
• Execute marketing campaigns, product demonstrations, book fairs, exhibitions, and promotional events.
• Promote new book releases and ensure product availability in targeted markets.
• Prepare marketing proposals and presentations for clients.

Market Research & Analysis:

• Conduct regular market research to identify trends, customer preferences, and competitor activities.
• Provide feedback to the editorial and production teams for product improvement.
• Generate marketing and sales reports, including weekly activities and target progress.

Customer Relationship Management:

• Build and maintain strong relationships with schools, book resellers, and distributors.
• Address customer inquiries, complaints, and follow up on sales leads.
• Maintain a database of clients and update customer records regularly.

Branding & Communication:

• Support brand development initiatives and ensure consistent brand representation.
• Collaborate with the digital/communications team to promote products online.
• Produce marketing materials such as brochures, flyers, and promotional content.

Coordination & Administration:

• Work with the sales and distribution teams to ensure timely delivery of orders.
• Track inventory levels during promotions and events.
• Document all marketing activities and maintain proper records.

Requirements:

• Minimum of a bachelor's degree in marketing, Business Administration, Mass Communication, English, or any related field.
• Minimum of 1–3 years of experience in marketing or sales.
• Additional certification in Marketing or Digital Marketing is an added advantage.
• Experience in the publishing, education, FMCG, or related industry is an added advantage.
• Strong communication and interpersonal skills.
• Requires a blend of sales, marketing, branding, and customer relationship management.
• Ability to persuade, negotiate, and close sales.
• Good understanding of marketing principles and customer behavior.
• Field marketing skills and willingness to travel.
• Proficiency in MS Office (Word, Excel, PowerPoint).
• Strong organizational and time management abilities.
• Ability to work independently and meet sales/marketing targets.
• Creativity and problem-solving skills.
• Self-motivated and result-oriented.
• Professional appearance and conduct.
• Integrity, reliability, and a strong work ethic.
• Ability to thrive in a fast-paced and competitive environment.