Creative Marketing Strategist

5 days ago

Lagos, Lagos, Nigeria Tega Milton Ltd Full time
Job summary

The Creative Marketing Strategist is responsible for building and executing Tega Milton's content and marketing strategy. Create compelling campaigns, plan content calendars, produce high-impact marketing material, and ensure our storytelling is emotionally powerful and commercially effective. This is a creative and strategic role, ideal for someone who is imaginative, organized, analytical and deeply plugged into digital culture and brand storytelling.

Min Qualification: HND Experience Level: Mid level Experience Length: 3 years Working Hours: Full Time

Job descriptions & requirements

Responsibilities:

Content Strategy & Storytelling:

  • Develop the brand's content strategy across social media, email, blog and website.
  • Craft compelling stories that reflect the emotional essence of Tega Milton's products.
  • Write scripts, captions, newsletters, campaign stories and product narratives.

Campaign Ideation & Execution:

  • Conceptualize marketing campaigns for launches, promotions and seasonal events.
  • Work with the Founder to refine angles, messages and visual direction.
  • Brief designers, videographers and photographers to bring campaigns to life.

Social Media Management:

  • Create structured monthly content calendars.
  • Generate ideas for reels, videos, carousels, UGC-style content and lifestyle visuals.
  • Optimize content based on analytics and engagement performance.

Email & CRM Content:

  • Develop high-converting email sequences: welcome series, product launches, reminders, abandoned cart flows and storytelling newsletters.
  • Collaborate with the DCA to ensure emails align with SEO and website content.

Customer Insights & Objection Handling:

  • Interpret feedback from sales, customer service and SPE to create relevant content.
  • Translate FAQs and common objections into educational and persuasive messaging.

Website & Blog Content:

  • Write keyword-focused blog posts aligned with SEO direction from the DCA.
  • Optimize product descriptions, landing pages and brand pages for engagement and conversion.

Performance Monitoring:

  • Track content performance and recommend improvements.
  • Report weekly to the Founder on key growth activities and insights.

Requirements:

  • Strong experience in content strategy, digital marketing or brand storytelling.
  • Excellent writing skills and command of narrative structure.
  • Ability to think visually and create content briefs.
  • Comfortable managing multiple platforms (Instagram, TikTok, Email, Blog).
  • Familiar with marketing analytics and performance tracking.
  • Strong organizational skills and ability to work independently.
  • Experience in beauty, fragrance, lifestyle or luxury industries (an advantage).
  • A portfolio showing creative work (required).

What We Offer:

  • A creative role in a fast-rising lifestyle brand.
  • Opportunity to shape the voice, style and storytelling of the entire brand.
  • Growth possibilities within BGST as the brand expands.
  • Flexible work environment (hybrid arrangements possible).
  • Competitive salary based on experience.

content ideation social mediamanagement copywriting brand management

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