Senior Communication Analyst

5 days ago

Lagos, Lagos, Nigeria LaBerry Beauty Collections Full time ₦900,000 - ₦1,200,000 per year

Job Description

We're seeking a strategic, data-driven Senior Communications Analyst to elevate 8thGear's voice in the innovation ecosystem. You'll tell powerful stories, launch high-impact campaigns, and ensure our messaging positions us as the go-to enterprise support hub—locally and internationally. Think storytelling with purpose: we want prospective funders, MSMEs, and partners to feel our brand before they see it.

Key Responsibilities:

  • Develop and implement comprehensive social media and digital marketing strategies aligned with company goals.
  • Conduct market research to strengthen brand identity, positioning, and reputation.
  • Define target audiences, set objectives, and establish KPIs for campaigns.
  • Oversee the company's social media presence, creating and curating engaging content while managing campaigns across platforms.
  • Monitor, analyze, and report on performance metrics (engagement, reach, conversions, etc.) to optimize campaigns.
  • Track website analytics using Google Analytics and other tools, improving traffic sources, user experience, and conversion rates.
  • Implement effective SEO, PPC, and CRO strategies to enhance website visibility and performance.
  • Manage and update all online platforms including Google My Business, YouTube, Instagram, Twitter (X), LinkedIn, Facebook, TikTok, website, and other digital channels.
  • Ensure content is consistent with the brand's message and complements offline marketing activities.
  • Conduct regular reviews of digital marketing strategies to ensure performance against targets.
  • Plan and execute cost-effective paid campaigns to maximize ROI.
  • Enhance the customer journey from first digital interaction through after-sales engagement.
  • Stay up to date with emerging digital trends, best practices, and platform updates.
  • Collaborate with internal teams (Sales, Marketing, Customer Service) to ensure a unified brand experience.

Qualifications & Skills:

  • Must have completed NYSC
  • Proven experience in branding and digital marketing (social media, SEO, PPC, CRO, analytics).
  • Strong understanding of social media platforms, tools, and trends.
  • Proficiency with Google Analytics, Google Ads, Meta Ads Manager, and other digital marketing tools.
  • Excellent content creation, copywriting, and communication skills.
  • Data-driven mindset with the ability to analyze metrics and generate actionable insights.
  • Strong project management skills and ability to work cross-functionally

Qualified and Interested candidates can apply via

Job Type: Full-time

Application Question(s):

  • Which of the following digital marketing tools and platforms are you proficient in? (Select all that apply)

Google Analytics

Google Ads

Meta Ads Manager

LinkedIn Ads

TikTok Ads

SEO tools (e.g., SEMrush, Ahrefs, Moz)

Email marketing platforms (e.g., Mailchimp, HubSpot, etc.)

Content creation tools (e.g., Canva, Adobe Suite)

  • Do you have experience managing paid campaigns (PPC, social media ads)?

Yes

No

  • How comfortable are you with creating content (graphics, copywriting, or short-form videos) in addition to strategy?

Very comfortable (I regularly create content myself)

Somewhat comfortable (I can create basic content when needed)

Not comfortable (I rely on content creators/designers)

  • What is your level of experience with SEO and website optimization?

Advanced

Intermediate

Beginner

No experience

  • What is your expected monthly/annual salary range?
  • How soon can you start if selected?

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