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Digital Marketing Executive

4 months ago

Lagos, Nigeria Throne Investment Homes Full time

Roles and Responsibilities

  • Assist the team in the development of the overall digital marketing strategy
  • Implement digital marketing activities across a broad range of digital marketing channels SEO, SEM, Social Media, Email, Mobile, Display
  • Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
  • Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
  • Manage social media marketing campaigns
  • Manage digital advertising campaigns SEM, Display, Social, Programmatic
  • Manage SEO campaigns
  • Set up conversion, pixel, and event tracking on the website and across various digital platforms
  • Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
  • Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
  • Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

Skills

  • Article Writing
  • Business Writing
  • Competitive Analysis
  • Content Curation
  • Content Development
  • Content Marketing
  • Content Management
  • Content Management Systems
  • Content Strategy
  • Conversion Rate Optimization
  • Copywriting
  • Copy Editing
  • Creative Writing
  • Data Management
  • Digital Advertising
  • Digital Marketing Analytics
  • Digital Marketing Strategy
  • Display Advertising
  • Email Marketing Software
  • Email Strategy
  • Facebook Marketing
  • Google Ads
  • Google Analytics
  • Integrated Marketing
  • Instagram Marketing
  • Keyword Research
  • LinkedIn Marketing
  • Market Research
  • Marketing Analytics
  • Marketing Automation
  • Marketing Budget Management
  • Marketing Campaign Management
  • Marketing Strategy
  • Paid Media Advertising
  • Paid Media Strategy
  • Partnership Management
  • Pay Per Click PPC
  • Performance Management
  • Performance Measurement
  • Project Management
  • Proposal Writing
  • Relationship Marketing
  • Report Writing
  • Search Engine Marketing
  • Search Engine Optimization
  • Search Engine Optimization Copywriting
  • Social Listening
  • Social Media Advertising
  • Social Media Analytics
  • Social Media Content Creation
  • Social Media Marketing
  • Social Media Optimization
  • Stakeholder Engagement and Management
  • Technical Writing
  • User Experience Design
  • User Interface Design
  • Video Marketing
  • Visual Communication
  • Visual Design
  • Web Analytics
  • Website Optimization
  • Youtube Advertising
  • Youtube Marketing