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Digital Marketing Executive

2 months ago

Lagos, Lagos, Nigeria Amy Consulting Full time

Key Responsibilities:

  • Assist in the formulation of strategies to build a lasting digital connection with consumers.
  • Plan and monitor the ongoing company presence on social media Twitter, Facebook etc..
  • Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness.
  • Be actively involved in SEO efforts keyword, image optimization etc..
  • Prepare online newsletters and promotional emails and organize their distribution through various channels.
  • Provide creative ideas for content marketing and update website.  Collaborate with designers to improve user experience.
  • Measure performance of digital marketing efforts using a variety of Web analytics tools Google Analytics, Web Trends, etc.
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors.

Requirements:

  • Bachelor's degree.
  • Proven experience as Digital Marketing Executive or similar role.
  • Excellent understanding of digital marketing concepts and best practices.
  • Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM.
  • Working knowledge of ad serving tools.
  • Perfect knowledge of web analytics tools e.g. Google Analytics, etc.
  • Proficient in the use of MS Office.
  • Ability to strategize and solve problems.
  • Strong leadership and organizational skills.
  • Excellent communication and people skills.