Digital Marketing Specialist

Found in: beBee S NG - 3 weeks ago

Lagos, Nigeria Pinnah Foods Full time

JOB SUMMARY

Qualifications BA / B.Sc Degree in Marketing, Communications or relevant field (desirable). 2+ years' experience in a similar role. Excellent verbal and written communication skills. Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform and motivate. Avid story teller with excellent verbal and written communication skills. Demonstrable experience in social media marketing. Photo and video editing experience. Vibrant and outgoing personality. Technological savvy with understanding of how technology can be deployed to boost marketing activity. A keen interest in food and/or desserts is highly desirable.

RESPONSIBILITIES

Duties Develop and execute ideas for creative digital marketing campaigns that align with our marketing strategy. Generate creative ideas and manage digital marketing content across all our digital platforms that incorporates brand standards to help boost business performance. Create, publish and share engaging content (original text, photos, videos, etc) for use on social media. • Translate brand elements into plans for digital marketing strategies. Analyse market trends and identify new opportunities for digital marketing. Create and plan monthly social media calendar - for review and approval of management. Set up and optimize company pages within each digital platform to increase the visibility of social content. Ensure that all communications are consistent with our brand identity across all digital channels. Measure, track and analyse the performance of all digital marketing campaigns and assess against business goals (KPIs) to ensure profitability Ensure the business is up to date with the latest social media best practices and technologies Liase with graphics designers and photographers to develop engaging and creative content in line with the company’s brand strategy. Implement advertising/promotional campaigns and profitable positioning strategies. Manage SEO/SEM and marketing database. Handling and monitoring of all website and whatsapp orders. Respond to customer enquiries, complaints and feedback across all digital platforms in a timely manner. Implementation of digital marketing strategies to drive traffic to the company's associated online media assets pages and generate conversions.

REQUIRED SKILLS

Market research, intelligence, Brand management, Sales strategy, Advertising, Marketing

REQUIRED EDUCATION

Bachelor's degree

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