Digital Marketing Specialist

3 weeks ago


Lagos, Lagos, Nigeria Persent Full time


Responsibilities:

Design, build, and maintain our social media
presence.Measure and report performance of all digital
marketing campaigns, and assess against goals (ROI and KPIs).Identify trends and insights, and optimize
spend and performance based on the insights.Brainstorm new and creative growth strategies
through digital marketing.Plan, execute, and measure experiments and
conversion tests.Collaborate with internal teams to create
landing pages and optimize the user experience.Utilize strong analytical ability to evaluate
end-to-end customer experience across multiple channels and customer
touchpoints.Instrument conversion points and optimize user
funnels.Evaluate emerging technologies. Provide
thought leadership and perspective for adoption where appropriate.


Requirements and Skills:

Bachelor's degree in marketing or a related field.Proven working experience in digital
marketing for B2B.Demonstrable experience leading and managing
SEO/SEM, marketing database, email, social media, and/or display
advertising campaigns.Highly creative with experience in identifying
target audiences and devising digital campaigns that engage, inform, and
motivate.Experience in optimizing landing pages and
user funnels.Solid knowledge of website analytics tools
(e.g., Google Analytics).Working knowledge of ad serving tools.Experience in setting up and optimizing Google
AdWords campaigns.Strong analytical skills and data-driven
thinking.Up-to-date with the latest trends and best
practices in online marketing and measurement.


Personal Attributes:

Excellent communication and interpersonal
skills.Ability to think creatively and innovatively.Analytical skills to forecast and identify
trends and challenges.

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