Digital Marketer

2 weeks ago

Abuja, Nigeria Talent Lab Limited Full time

Description and Objectives

  • We are seeking a dynamic and motivated individual to drive our digital marketing and branding efforts.
  • You will work hand-in-hand with our business development lead to drive Talent Lab’s growth by developing and executing innovative marketing strategies, maintaining a strong brand presence and boosting our digital footprints.

Responsibilities
Social Media Management:

  • Spearhead the creation and mainteinance of Talent Lab’s social media platforms e.g Facebook, Instagram, Twitter and LinkedIn.
  • Develop strategies for social media optimization, content creation and growth analytics to enhance community engagement and influence.
  • Prioritize and assist in delivering high-performance content including videos, social media posts, annual and quarterly content, donor communications, product and program support materials, one pagers, website collateral, briefings, newsletters, blogs, and scripts.

Email Marketing:

  • Work with the business development lead to create and execute effective email campaigns.
  • Contribute to the marketing capability of our startup while generating leads and boosting conversion.

Lead Generation and Conversion:

  • Generate leads and nurture them through a sales channel.
  • Run targeted advertisement campaigns and track their performance

Website Update:

  • Collaborate with internal teams to enhance the digital user experience, including optimizing landing pages.
  • Analyze website traffic and user behavior to identify areas for improvement

Documentation and Analytics:

  • Strong ability to use analytics tools e.g Google Analytics for monitoring performance, making data-driven decisions, and reporting on ROI/KPIs.
  • Generate regular reports to measure our digital media's success and identify areas for improvement.

Duty Station:

  • This is an hybrid role in Talent Lab’s Head Office.

Required Education and Experience

  • Bachelor’s Degree in Marketing, Communications or a related field.
  • 3 - 5 years relevant work experience.
  • Proven experience in launching and implementing strategies around social media, email marketing, content creation and SEO optimization.
  • Strong communication and collaboration skills.
  • Experience in SEO, video editing and graphic design.

Core competencies:

  • Ability to source and produce highly engaging content and managing it across all social media platforms.
  • Demonstrated ability to use technology for digital analytics tools to measure performance and make data-driven decisions.
  • Proficient in graphic design tools and software.
  • Ability to work independently with minimal supervision in a fast paced environment.

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