Marketing and Sales Specialist
4 weeks ago
We are currently looking to engage a highly competent and result-oriented Marketing and Sales Specialist with strong personal & professional integrity to join our dynamic workforce.
Responsibilities
The Marketing and Sales Specialist will play a crucial role in attracting leads for our digital offerings by collaborating closely with the broader marketing team to develop and execute strategic marketing initiatives aimed at enhancing brand visibility.
He/she is expected to;
- Contribute to the planning, implementation, and optimization of marketing campaigns across digital channels, leveraging creativity, analytical skills, and marketing expertise to achieve business objectives.
- Implement lead generation strategies to attract qualified prospects and expand the reach of Nile Digital Education's offerings.
- Liaise and collaborate with colleagues across the marketing department to align marketing strategies and initiatives with overall business goals and objectives.
- Work closely with internal stakeholders and external agencies to brief in marketing campaigns, ensuring alignment with brand guidelines and campaign objectives.
- Manage the execution of marketing campaigns from conception to completion, including scheduling and performance tracking.
- Monitor campaign performance metrics, analyze data insights, and prepare regular reports to evaluate the effectiveness of marketing initiatives and identify areas for improvement.
- Conduct market research and competitor analysis to identify trends, opportunities, and potential areas for differentiation in the digital education landscape.
- Maintain effective communication with internal and external stakeholders to ensure smooth execution of marketing activities and alignment with organizational objectives.
Qualification & Experience
- The candidate must have a minimum of bachelor's degree in marketing, Business Administration, or a relevant equivalent.
- Minimum of 5 years' experience in marketing and sales
- Proven experience developing marketing plans and managing successful campaigns.
- Flexible in working hours - to accommodate travelling time, some late nights and working at weekend.
- Good command of the English language – Spoken and written
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