Marketing / Sales Executive (Digital Marketing)
1 month ago
Job Objectives
- Use various channels to reach customers, build brand awareness and promote products. Have a deep knowledge of digital media planning strategies.
Duties & Responsibilities
- Support the development and implementation of digital marketing communications strategies
- Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Create winning strategies to grow the company's social media presence
- Identify trends and derive insights, for spending optimization
- Strong analytical skills to assess the entire customer experience across multiple channels and customer touch points is key
- Collaborate with agencies and other vendor partners to achieve campaign objectives
- Measuring and reporting on the performance of all digital marketing campaigns
- Derive marketing insights and translate them into business decision
- Manage CRM integration to overall business objectives
- Channel optimization Social media, web, email, and others
- Content development
- Calendar management
- Analytics and reporting
- Identify trends and co-opt into messaging
- Monitor key online metrics to track success
- Liaise with marketing, sales, designs and content teams to optimize customer experience and ensure brand consistency
Job Requirements
- B.Sc./ HND in Marketing, Communications, Media or any other related field.
- 5-8 years experience in digital marketing.
- Professional qualifications and certifications are required.
- Knowledge of online listening tools.
Key Competency Requirements:
Knowledge:
- Knowledge of online listening tools
- Strong project management skills
- Pays attention to detail
- Must be able to juggle multiple projects at the same time
- Analytical skills with a problem-solving aptitude.
- Excellent oral and written communication skills.
- Good report writing and presentation skills.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Solid knowledge of analytics tools e.g Google Analytics
Skill / Competencies:
- SEO/SEM
- Analytics and reporting
- Campaign management
- Performance management
- Knowledge and use of online listening tools
- Knowledge of online marketing tools.
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