B2C Marketing Lead

4 weeks ago


All, Nigeria Project Growth Full time

Key Responsibilities:

  • Agency and Contractor Management: Oversee and manage external marketing agencies and contractors, ensuring all deliverables meet brand standards and business objectives.
  • Ad Review and Optimization: Regularly review ad performance across all platforms, providing insights into what is working and what isn’t. Recommend adjustments and optimizations to improve campaign effectiveness and ROI.
  • Lifecycle Email and SMS Marketing: Implement lifecycle email and SMS marketing strategies to nurture leads, upsell existing customers, and enhance customer retention.
  • D2C Platform Scaling: Leverage prior experience in scaling direct-to-consumer platforms to drive growth and customer acquisition.
  • Shopify Management: Utilize Shopify experience to optimize the e-commerce platform, improving user experience and conversion rates.
  • Creative Strategy and Branding: Collaborate with creative teams to develop innovative ideas for brand positioning and marketing campaigns. Ensure all marketing efforts reflect the brand's voice and identity.
  • Copywriting: Apply copywriting skills to craft compelling messages that align with the brand’s voice and objectives.
  • Agility and Adaptability: Operate in a scrappy and agile manner, quickly adapting to changes and coming up with creative solutions to challenges.
  • Performance/KPI Tracking: Establish and monitor key performance indicators to assess the effectiveness of marketing strategies and initiatives.

What Success Looks Like:

  • Effective Agency Management: Successfully manage external partners to ensure cohesive and effective marketing efforts that drive growth.
  • Platform Growth: Demonstrate significant growth in the direct-to-consumer platform, evidenced by increased traffic, conversions, and customer retention.
  • Successful Lifecycle Campaigns: Launch and manage lifecycle email and SMS campaigns that lead to improved customer engagement and higher lifetime value.
  • Innovative Branding: Introduce creative branding strategies that enhance the brand’s market presence and resonate with the target audience.

Required Skills and Qualifications:

  • Experience: 5+ years of experience in B2C marketing, with a strong focus on scaling direct-to-consumer platforms.
  • Technical Skills: Proficiency in Shopify and lifecycle email/SMS marketing platforms.
  • Creative Skills: Strong creative insight, with experience in branding and copywriting.
  • Communication Skills: Excellent verbal and written communication skills in English.
  • References: Ability to provide professional references demonstrating success in similar roles.
  • Time Zone: Availability to work in the EST timezone.

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