Data Analyst, Pulse Marketing

1 month ago

Lagos, Nigeria Pulse NG Full time

Job Requirements
Conduct Market Research:

  • Competitor Analysis: Identify and evaluate competitors’ strategies, strengths, and weaknesses to inform competitive positioning.
  • Industry Trends: Track industry trends and emerging technologies to keep the agency and its clients ahead of the curve.
  • Customer Insights: Gather data on customer behaviors, preferences, and demographics to tailor marketing strategies.

Conduct Audience Research:

  • Persona Development: Create detailed customer personas based on research to guide targeted marketing efforts.
  • Audience Segmentation: Segment the audience into distinct groups for more personalized and effective communication.

SEO and Keyword Research:

  • Keyword Analysis: Identify relevant keywords and phrases to optimize content for search engines.
  • Competitive SEO Analysis: Evaluate competitors’ SEO strategies to identify opportunities and threats.

Content Strategy:

  • Content Gap Analysis: Identify content gaps in the market or within a client’s existing content to create opportunities for new content strategies.
  • Performance Metrics: Analyze content performance to inform future content creation and optimization strategies.

Campaign Analysis:

  • Performance Tracking: Monitor and measure the performance of marketing campaigns across different channels.
  • A/B Testing: Conduct experiments to compare different versions of marketing materials and determine which performs better.
  • ROI Analysis: Calculate the return on investment for campaigns to assess their effectiveness and justify expenditures.

User Experience UX Research:

  • User Testing: Conduct usability testing to gather feedback on user experiences and identify areas for improvement.
  • Heatmaps and Session Recordings: Use tools to track user interactions on websites and understand user behavior.

Social Media Analysis:

  • Engagement Metrics: Track metrics like likes, shares, comments, and follows to gauge the success of social media efforts.
  • Sentiment Analysis: Analyze social media conversations to understand public sentiment and brand perception.

Conversion Rate Optimization CRO:

  • Behavioural Analysis: Study user behavior to identify barriers to conversion and opportunities for optimization.
  • Experimentation: Test hypotheses through controlled experiments to improve conversion rates.

Client Reporting:

  • Provide clients with regular reports on campaign performance, key metrics, and insights in collaboration with the Account Managers

Strategic Planning:

  • Insight Generation: Translate data into actionable insights to inform strategic decisions.
  • Forecasting: Predict future trends and outcomes based on historical data and market conditions.

Performance Benchmarking:

  • Compare performance metrics against industry standards or competitors to gauge success and identify improvement areas.

Continuous Improvement:

  • Use insights from analysis to refine and improve ongoing and future projects and strategies.

Qualifications and Skills

  • Bachelor’s Degree in Data Analytics, Marketing, Statistics, or related field.
  • 4+ years relevant work experience.
  • Proven experience working as a data analyst with a focus on social media and digital marketing analytics.
  • Proficiency with social media analytics tools e.g., Facebook Insights, Instagram Insights, Twitter Analytics and digital analytics platforms Google Analytics, Google Data Studio.
  • Experience with social listening tools e.g., Sprout Social, Hootsuite, Brandwatch and data visualization tools e.g., Tableau, Power BI.
  • Strong analytical and critical thinking skills with a passion for interpreting complex data sets and turning them into actionable insights.
  • Excellent understanding of key digital marketing and social media metrics, including audience growth, engagement, CTR, CPC, and ROI.
  • Strong communication skills, with the ability to translate complex data into clear, concise reports and presentations for non-technical audiences.
  • High attention to detail and focus on data accuracy and integrity.
  • Knowledge of A/B testing and experience optimizing campaigns based on data insights.

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