Brand Designer

1 month ago


Lagos, Lagos, Nigeria Pulse NG Full time

Pulse is seeking a Brand Designer to define and shape the visual identity of Pulse Picks across social media and website.

Pulse is a company that creates innovative products and experiences. As a Brand Designer, you will be responsible for crafting a distinctive visual identity for Pulse Picks that aligns with the brand vision.

  • Create comprehensive style guides to ensure design consistency across all digital platforms.
  • Collaborate with marketing and creative teams to create engaging design concepts for Pulse Picks' website and social channels.
  • Design and maintain the look and feel of Pulse Picks' web platform, ensuring it is visually cohesive, user-friendly, and optimized for product discovery.
  • Develop mock-ups and wireframes for new web pages and landing pages to align with the brand identity.
  • Create innovative, high-quality visual assets for product recommendations, promotions, and Pulse Picks editorial content.
  • Lead the design process for social media posts, stories, banners, and advertisements.
  • Stay up-to-date with the latest design trends to ensure Pulse Picks stays fresh and competitive in its visual approach.
  • Continuously optimize design elements based on user feedback, engagement data, and platform performance to improve visual appeal and engagement.
  • Work closely with creative, marketing, and editorial teams to ensure that all designs align with broader content strategies.
  • Collaborate with web developers to ensure smooth implementation of design elements on the Pulse Picks website.

Required Skills and Qualifications

  • Proven experience in brand design, web design, and social media design, with a strong portfolio that showcases digital design work.
  • Proficiency in design software, e.g., Adobe Creative Suite, Figma, Sketch, and knowledge of responsive design principles.
  • Strong visual design skills with an understanding of typography, color theory, and layout techniques.
  • Experience in designing web pages, landing pages, and user interfaces that are visually engaging and user-friendly.
  • Expertise in creating visually compelling designs for social media platforms, and understanding the nuances of different platform requirements.
  • A creative mindset with a strong eye for detail and innovation in design.
  • Excellent verbal and written communication skills.
  • Ability to collaborate effectively with cross-functional teams, including developers, marketers, and content creators.

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