Brand Designer
1 month ago
Pulse is seeking a Brand Designer to define and shape the visual identity of Pulse Picks across social media and website.
- Main Responsibilities:
- Develop a distinctive visual identity for Pulse Picks that aligns with the brand vision.
- Create comprehensive style guides for design consistency across digital platforms.
- Collaborate with marketing and creative teams on engaging design concepts.
- Design and maintain the look and feel of the web platform.
- Ensure social media visuals reflect the brand tone and are optimized for platforms like Instagram, TikTok, Facebook, and YouTube.
- Develop mock-ups and wireframes for new web pages and landing pages.
- Create innovative visual assets for product recommendations, promotions, and editorial content.
- Lead the design process for social media posts, stories, banners, and advertisements.
- Stay up-to-date with design trends to ensure Pulse Picks remains fresh and competitive.
- Optimize design elements based on user feedback, engagement data, and platform performance.
Required Skills and Qualifications:
- Proven experience in brand design, web design, and social media design.
- Proficiency in design software and knowledge of responsive design principles.
- Strong visual design skills with understanding of typography, color theory, and layout techniques.
- Experience in designing web pages, landing pages, and user interfaces.
- Expertise in creating visually compelling designs for social media platforms.
- Excellent verbal and written communication skills.
- Ability to collaborate effectively with cross-functional teams.
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