Connections Planning Manager
1 week ago
ABOUT THE COMPANY
Guinness Nigeria Plc, a public limited liability company quoted on the Nigerian Stock Exchange was incorporated 29 April 1950 as a trading company importing Guinness Stout from Dublin. The Company has since transformed into a manufacturing operation and its principal activities continue to be brewing, packaging, marketing and selling of Guinness Foreign Extra Stout, Guinness Extra Smooth, Malta Guinness, Malta Guinness Herbs Lite, Harp Lager, Smirnoff Ice, Satzenbrau Lager, Dubic Malt, Snapp, Master’s Choice, Orijin Spirit Mixed Drink, Orijin Bitters, Smirnoff Ice Double Black with Guarana, Guinness Africa Special, Orijin Zero, Tappers and Royal Kingdom Lager. Following the approval of the Board of Directors (the Board), Guinness Nigeria Plc acquired the rights to import, market, distribute and sell in Nigeria the International Premium Spirit brands of Diageo plc (“Diageo”), its parent company with effect from 1st January 2016. The Company now has exclusive distribution rights to Diageo’s iconic brands in Nigeria including Baileys, Smirnoff, Gordon's, Captain Morgan, Tanqueray, Ciroc and the Johnnie Walker range. Guinness Nigeria Plc installed Polyethylene terephthalate (PET) production lines and commenced production and sale of products in PET format in the 2018 financial year. It currently produces Malta Guinness, Orijin Zero and Dubic Malt in PET formats. Guinness Nigeria Plc also acquired the right to manufacture locally some of the most successful mainstream spirits brands in Nigeria that are part of Diageo brands including Smirnoff Vodka and Gordon's Gin. Our relationship with Diageo has also enabled us acquire the right to import, market, sell as well as the right to produce locally MrDowell’s and Royal Challenge whiskey in Nigeria. This exciting new portfolio of fantastic brands makes Guinness Nigeria Plc the only Total Beverage Alcohol (TBA) business in Nigeria with the experience and capacity to cater for the needs of all consumer segments.
JOB SUMMARY
Qualifications, Experience, and Leadership 4 years of integrated media or connections planning experience, with strong social and digital media experience Demonstrated ability to think strategically, stay on the pulse of competitive and market activities, as well as industry trends Successful and productive relationship management with agency partners Strong drive and determination. A track record of beta testing & optimization. Expert at dealing with ambiguity and complexity and proactively uses these moments to display leadership and take control A master at influencing skills across all levels of the organization to build belief in others and drive action
RESPONSIBILITIES
The role of the Consumer Planning team is to proactively provide a holistic, end-to-end view of the growth opportunities in our market and to guide the development of interventions to harness these opportunities from a culture, consumer and shopper point of view. This team is expected to uncover deep penetrating insights about occasions, purchasing and consumption behaviours and use these insights to inspire marketing strategies and plans which ensure we drive purchase through all channels. This role is responsible for transforming how our brands connect with consumers efficiently and effectively. The role will implement the key principles of the Connections Planning Model and deliver world class data-driven connection plans for our brands that are activated brilliantly working seamlessly with the category brand teamsTop Accountabilities Provide leadership to the connections planning process (with media agency and brands) and delivery of key outputs i.e. A fully integrated connection plan that marries creative and media placement and operates 100%, ‘no dead ends’ across the consumer journey. Ensure appropriate use of data, & insight as part of the connections planning process, to understand local business challenges and opportunities and translate them into briefs, as well as predict trends and campaign impact Influencing and building capability in order to drive effective media strategy that delivers category and brand growth. Work in collaboration with senior stakeholders to influence media investments decisions. Lead continuous measurement, evaluation and improvement of the connections plans for all strategic brands with quarterly reviews with the Marketing Leadership Team
REQUIRED SKILLS
Bookkeeping, Corporate finance, Financial analysis, Financial reporting, Financial controlling, Cash management (company)
REQUIRED EDUCATION
Bachelor's degree
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