Brand Manager–Beauty

2 weeks ago


Lagos, Lagos, Nigeria PZ Cussons Full time

Job Purpose

Utilise a thorough understanding of the African consumer, customer and competitor environment to develop compelling brand strategies, aligned to group brand strategies

Reports to

Category Lead, Beauty

Significant Relationships Internal & external

  • Regional Marketing team
  • Brand Development & Activation Team
  • Cross-functional teams from Finance, Commercial, Supply Chain, HR, NPD, Consumer Insights, Digital
  • Advertising agencies & Service providers

Key Accountabilities

Contribute to the creation and development of brand strategy to grow brands market share volume/value and profitability; and oversee strategy implementation. Support the delivery of overall budgeted profitability of the brand by developing solid brand strategies that grow and sustain brand performance Monitor and report the regional brand's performance through brand health indicators NNS, GM, MC and key consumer KPIs awareness, trial, attribute rating etc. Explore & exploit new growth opportunities for the brand. Initiate and lead the NPD process ensuring that its requirements are managed and delivered according to targets with clear hand over to CBUs at Gate 2 Collate local consumer insights and output from research plans to feed into the development of the brand strategy Define pricing policy for products within the brand portfolio in the Region Develop regional communication material aligned to the brand strategy and that support the delivery of CBU brand plans Participate actively in company-wide initiatives as required – e.g. Margin Improvement Proactively identify sources and resource needs to support brand growth

Job Context & Special Features:

May require

  • Significant in-country and regional travel
  • International travel
  • Flexibility to work on weekends

Qualification , Experience & Competencies

Qualifications Experience

  • Bachelor Degree
  • 5-7 years demonstrated experience in Brand Management
  • Professional Qualification in Marketing is essential
  • IT savvy including the use of MS Office Suite of Applications

Capabilities/Technical skills

Consumer Champion

  • Insight generation Developed
  • Communication Proven strength
  • Digital Proven strength

Brand Champion

  • Brand propositions Developed
  • Strategy Developed

Profit and Growth Champion

  • Commercial delivery Proven strength
  • RTM Proven strength

Innovation Champion

  • Innovation Developed
  • NPD and PLM Proven strength

Business Leader

  • Personal leadership Developed
  • Personal drive Developed
  • Talent development Developed


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