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Brand Manager
2 weeks ago
Responsibilities:
- Managing & developing brand performance equity, market share, etc, leading & controlling marketing activity ATL, BTL,
- Managing & responsible for a marketing budget.
- Leading all initiatives related to sales and marketing Articulate product offerings, key benefits, and messages for use by sales and marketing.
- Managing the pricing strategy.
- Brand Strategy, Brand Content creation, and Campaign process management.
- Be the voice for the company across social channels to increase brand exposure.
- Translate brand elements into plans go-to-market strategies and day-to-day brand management operations.
- Work together with the sales team to create a sales forecast.
- Provide update with market and competitor activity, and report to CH and MM.
- Create a positive brand image, inciting customer interaction and communication, and formulating strategies to increase the sales and revenue of the brands.
- Conduct market research and analyze data for trends, insights, and opportunities to enhance the organization's digital presence.
- Create and carry out online advertising initiatives to market the company's name, goods, and services.
- Evaluate data and metrics to assess the success of marketing initiatives and offer suggestions for enhancements.
- Creating and putting into effect a thorough marketing strategy that is in line with the company's core branding plan.
- Create, Maintain, and improve the company's website, social media pages, as well as other digital marketing streams to ensure the greatest visibility and interaction.
Required Qualifications:
- Proven four years of working experience as a Brand Manager in the food and beverage industry.
- Have experience in creating television commercials, media placement, market, and consumer research.
- Have a logical mindset and creativity.
- Willing to travel around, especially in general trade wet market, open market, neighborhood area, etc..
- Have a success story in your career.
- Strong skills in Microsoft Office applications.
- Excellent understanding of the full marketing mix.
- Up to date with the latest trends and marketing best practices.
- Degree in marketing or a related field.
- Excellent project management and business operations skills.
- Professional Accreditation: Any applicable to relevant professional bodies.
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