Online Marketing Personnel

2 weeks ago

Lagos, Lagos, Nigeria Ajay Tech Full time

Job Summary:
We are looking for a highly skilled and motivated Online Marketing Personnel to join our marketing team.

The ideal candidate will have a strong background in digital marketing strategies, excellent communication skills, and a proven track record of driving online engagement and conversions.

This role requires a deep understanding of various digital marketing channels, including social media, SEO, email marketing, and content creation.


Key Responsibilities:

  • Develop and implement comprehensive online marketing strategies to increase brand awareness, engagement, and conversion rates.
  • Manage and optimize digital marketing campaigns across various channels, including social media, search engines, email, and display advertising.
  • Create and curate highquality content for digital platforms, including blog posts, social media updates, newsletters, and website content.
  • Monitor and analyze the performance of digital marketing campaigns using analytics tools, providing regular reports and insights to inform strategy.
  • Conduct market research to identify trends, target audiences, and competitive analysis to inform marketing strategies.
  • Collaborate with the design and content teams to produce engaging and visually appealing marketing materials.
  • Optimize website content and structure for SEO to improve organic search rankings and drive traffic.
  • Manage social media accounts, including content scheduling, community engagement, and performance tracking.
  • Utilize email marketing tools to design, send, and analyze email campaigns to nurture leads and retain customers.
  • Stay uptodate with the latest digital marketing trends, tools, and best practices to continuously improve marketing efforts.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 5 years of experience in digital marketing, with a strong focus on online channels.
  • Proven experience in managing and optimizing digital marketing campaigns across multiple platforms.
  • Proficiency in using digital marketing tools and platforms, such as Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), social media management tools (e.g., Hootsuite, Buffer), and email marketing software (e.g., Mailchimp, HubSpot).
  • Strong understanding of SEO best practices and techniques.
  • Excellent writing and communication skills, with the ability to create compelling content.
  • Creative thinking and problemsolving skills.
  • Ability to analyze data and translate insights into actionable strategies.
  • Strong project management skills, with the ability to manage multiple projects simultaneously.
  • Experience with paid advertising campaigns (e.g., Google Ads, Facebook Ads) is a plus.

Preferred Qualifications:

  • Certification in digital marketing or related fields.
  • Experience in a specific domain relevant to the company's industry.
  • Familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva).

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