Brand Management Specialist

2 weeks ago

Lagos, Lagos, Nigeria eMedicStore Full time

Job Overview:

  • The Brand Manager at eMedic Technologies Inc. will spearhead our marketing efforts by designing innovative no-code web pages and landing pages, crafting compelling written content, and producing and editing audio podcasts.
  • This role combines creative design, content creation, and strategic marketing to enhance our brand's presence and engage our diverse stakeholders effectively.

Responsibilities and Duties:

  • Design and deploy visually appealing no-code web pages and landing pages.
  • Develop and manage a cohesive branding strategy across all digital platforms.
  • Write, edit, and curate engaging content for various marketing channels.
  • Produce and edit high-quality audio content for our series of health-tech podcasts.
  • Conduct market research to stay ahead of industry trends and audience preferences.
  • Collaborate with the sales and product teams to align marketing strategies with business goals.
  • Monitor and analyze the performance of marketing campaigns and adjust strategies as needed.
  • Manage social media platforms, ensuring consistent and impactful brand messaging.
  • Oversee the creation and distribution of press releases and email marketing campaigns.
  • Utilize SEO best practices to increase digital content visibility and audience engagement.
  • Develop promotional materials and brand merchandise.
  • Coordinate with external agencies and vendors to ensure project timelines and quality standards are met.
  • Train and guide team members on brand voice and customer engagement strategies.
  • Plan and execute webinars and online events to promote brand awareness and product knowledge.
  • Manage budget allocations for branding and marketing initiatives.
  • Track and report on competitor activities and market dynamics.
  • Facilitate customer feedback collection and integrate insights into brand strategies.
  • Ensure all brand activities comply with legal and ethical standards.
  • Lead crisis management efforts related to brand perception as needed.
  • Foster partnerships with influencers and other strategic partners to amplify brand reach.

Qualifications and Skills:

  • Bachelor's degree in Marketing, Communications, or related field.
  • Proven experience in brand management, digital marketing, and content creation.
  • Skilled in using no-code platforms for creating web and landing pages.
  • Excellent writing, editing, and verbal communication skills.
  • Proficiency in audio editing software and podcast production.
  • Strong analytical skills and experience with SEO and web analytics tools.
  • Creative thinker with the ability to work in a fast-paced, evolving environment.

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