User Acquisition Manager

1 month ago


Lagos, Lagos, Nigeria Carry1st Full time
  • As a User Acquisition Manager, you will be responsible for driving the growth of our player base through strategic acquisition campaigns across various digital channels.
  • Your primary focus will be on efficiently acquiring high-quality users for our mobile games while maximising return on investment ROI.

You will...

  • Plan and manage UA Strategy for mobile apps/web across various ad networks In collaboration with the senior UA manager
  • Analyse data and performance to continuously provide insights to improve ROAS of our products
  • Collaborate closely with various cross-functional teams including Growth Leads, Product Development, and Analytics to drive user growth and share feedback
  • Maintain a close relationship with ad networks in order to continuously optimise campaigns

Requirements

What makes you a great candidate?

  • 3-5 years Experience with running campaigns on various Ad networks Social, DSP, mobile gaming experience is a plus
  • 3-5 years Experience with analytics tools such as Google Analytics, Tableau, Singular and/or Appflyers
  • Data-driven marketer with a strong understanding of mobile user acquisition strategies and a passion for mobile gaming
  • Experience with influencer marketing and ASO is a plus
  • Experience in User Acquisition in African markets is a plus


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