Digital Brand

3 weeks ago


Lagos, Lagos, Nigeria LEAD Enterprise Support Company Limited Full time

Job Objective/Summary:

Responsible for developing digital marketing strategies and tactics to promote the bank's products and services to key target audiences with evidence of measurable impact.

Duties and Responsibilities:

  • Developing the bank's digital strategy.
  • Develop and update Digital and social media marketing policies.
  • Research and online competition analysis.
  • Online stakeholder engagement.
  • Products and services online marketing/sales tactics development.
  • Customer digital onboarding and life cycle journey management.
  • Website management.
  • Digital and social media audit.
  • Online creative content strategy development and curation.
  • Corporate digital brand promotions.
  • Online and digital monitoring, evaluation and reporting.
  • Online digital advertising.
  • Creating of online asset.
  • Identifying strategic Digital & Social media partnerships.

Key Performance Indicators:

  • To ensure that the bank's digital and social media policies are up-to-date.
  • Creating a comprehensive digital strategy document to position the bank as an industry leader.
  • Visibly increase the bank's digital and social media presence.
  • Improve the customer lifestyle journey experience across all digital touchpoints.
  • Attract new customers and increase product patronage.
  • Creative content deployment to help achieve a paradigm perception shift.
  • Increase website traffic and social media following.
  • Corporate brand positioning as a leading microfinance bank sub-sector.
  • Increase online brand equity.

Job Requirements:

  • First Degree in Marketing, Mass Communications, Public Relations, or other related courses.
  • Minimum of 4 years of hands-on experience gained within a structured corporate institution or Digital Marketing agency environment.
  • Excellent understanding of the application of digital and social media to brand positioning and product promotions for profitability is highly required.

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