![Ultimum Limited](https://media.trabajo.org/img/noimg.jpg)
Digital & Social Marketing Specialist
3 days ago
Job Purpose
- The Digital & Social Marketing Specialist will be responsible for maintaining UL brands online presence and sales through various marketing campaigns.
- The incumbent will research, strategize with other functions and external stakeholders, and create content for successful campaigns.
Key Job Roles & Responsibilities
- Plan and execute campaigns across different channels, including web, SEO/SEM, email, social media, and display advertising.
- Strategize to reach the target audience effectively and maximize brand visibility.
- Oversee UL brands social media accounts, ensuring consistent messaging and engagement with the audience.
- Create and distribute content, monitor interactions, and manage social media campaigns.
- Analyze the effectiveness of all marketing campaigns.
- Measure key performance indicators KPIs and return on investment ROI to assess campaign success.
- Stay up to date with industry trends, optimize spend and performance based on insights.
- Brainstorm creative growth strategies to enhance campaign outcomes.
- Work closely with marketing agencies, programmers, and external vendors.
- Ensure campaigns launch on time and within budget.
- Collaborate with other internal and external stakeholders to create landing pages and enhance user experience.
- Instrument conversion points and evaluate end-to-end customer experiences across multiple channels.
- Evaluate emerging technologies and recommend adoption where appropriate.
Experience & Academic Requirements
- Bachelors degree or HND in marketing or any other related discipline.
- Certifications in Digital marketing can be an added advantage.
- 2 -5 years of cognate experience in managing Digital Marketing projects.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
Key Competency Requirements
- Strong understanding of Digital Marketing tools and methodologies.
- Effective planning & organizing
- Results orientation
- Excellent communication skills
- Analytical, reporting and communication.
- Excellent interpersonal and communication skills.
- Pleasant, personable demeanour face-to-face, on the phone, and via email.
- Keen ability to multi-task; self-starter with initiative to address problems and find solutions.
- Able to take projects from start to finish with minimal supervision.
- Knowledge of latest industry standards and best practices.
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