Digital Strategist

1 week ago


Lagos, Lagos, Nigeria Ad-Vise Digital Media Full time

JOB SUMMARY:

  • We are looking for a Digital Strategist who will be responsible for developing and implementing digital marketing strategies to achieve business goals.
  • He/she will play a role in driving traffic, engagement, and conversions through various digital channels and initiatives.
  • Digital strategists offer responsibilities that include developing strong lasting relationships with clients.

RESPONSIBILITIES:

  • Proven experience in creative strategy development and content creation.
  • Perform exhaustive research to gain in-depth knowledge of all customer personas.
  • Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends.
  • Experience in managing large accounts and monitoring campaigns.
  • Knowledge of Google ads, and programmatic advertising.
  • Digital media planning/buying.
  • Establish best practices in digital marketing
  • Stay up to date with the latest technology and best practices
  • Creating and monitoring digital campaigns.
  • Developing creative ideas on how to engage an audience and meet clients' business objectives.
  • Develop writing style, tone, and voice for all content and ensure they are consistent across all delivery platforms.
  • Generate weekly reports using analytics and graphics.

REQUIREMENTS

  • BSc degree in Marketing, Advertising, or a relevant field
  • At least 3 years of proven work experience as a Digital marketing strategist
  • Demonstrable experience with SEO/SEM and CRM software
  • Knowledge of Google ads, Meta, LinkedIn and programmatic advertising.
  • Experience implementing and optimizing Google Ads campaigns
  • Solid knowledge of web analytics tools like Google Analytics
  • Hands-on experience with the creation of Strategy and Media buying
  • Excellent verbal and written communication skills
  • Skilled in Excel and PowerPoint
  • Strong analytical and project management skills
  • Experience in an advertising agency will be an added advantage
  • Experience in B2B marketing is preferred


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