Marketing Strategist

2 weeks ago


Lagos, Lagos, Nigeria Fadac Resources Full time

JOB DESCRIPTION:

  • As a marketing strategist at their organization, you will develop and execute marketing strategies that align with the agency's and clients' business objectives.
  • You will be crucial in enhancing brand visibility, generating leads, increasing sales, and achieving overall marketing success.

JOB RESPONSIBILITIES:

  • Manage and coordinate the marketing activities of the company and its clients.
  • Define clear and measurable marketing objectives based on business targets.
  • Align these goals with the brand's overall strategy.
  • Develop comprehensive marketing plans encompassing various channels digital, social media, etc..
  • Create campaigns to increase web traffic and drive engagement.
  • Regularly evaluate performance metrics, such as conversion, click-through, and ROI.
  • Use data insights to refine strategies and optimize campaigns.
  • Stay informed about industry trends, consumer behavior, and competitor activities.
  • Anticipate shifts in the market landscape.
  • Research and identify new opportunities.
  • Conduct market research to identify gaps, customer needs, and emerging trends.
  • Propose innovative ideas to promote the brand and its products.
  • Oversee each platform that we manage for the organization and its clients.
  • This will include social media accounts, websites, newsletters, and similar platforms.
  • Manage and work closely with cross-functional teams content writing graphics design, and video editing to align marketing efforts.

JOB REQUIREMENTS:

  • Proven track record as a Marketing Strategist with at least 2 years experience.
  • A Bachelor's degree in Marketing or a relevant field e.g., Business Administration, Communication.
  • Teachability
  • Demonstrable success with marketing campaigns.
  • Have a firm grasp of digital marketing.
  • Have an in-depth knowledge of marketing analytics.
  • In-depth knowledge of CRM software and Content Management Systems. CMS.
  • Familiarity with SEO/SEM and Google Analytics.
  • Excellent verbal and written communication skills.
  • Ability to convey complex ideas effectively.
  • Strong analytical skills to interpret data and make informed decisions.
  • Comfortable working with metrics and KPIs.
  • Experience in managing teams or collaborating with cross-functional groups.

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