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Digital Marketing Strategist

3 months ago

Lagos, Lagos, Nigeria Promasidor Nigeria Full time

ABOUT THE COMPANY

Promasidor - We are an African company proud of our heritage and totally committed to the continent. We manufacture, market and sell unique brands which bring practicality and pleasure to millions of consumers across Africa.

JOB SUMMARY

Bachelor's Degree in Marketing, Business, or a related field.Proven track record of success in developing and executing successful digital marketing campaigns across multiple channels.Strong leadership and team management skills, with a proven ability to motivate and inspire a team.Excellent analytical and problem-solving skills, with the ability to make data-driven decisions.Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams.In-depth knowledge of SEO, PPC, social media, email marketing, content marketing, and other digital marketing channels.Experience managing a digital marketing budget and delivering campaigns on time and within budget.Ability to thrive in a fast-paced, deadline-driven environment.Experience:At least 5 years of experience in digital marketing, with a focus on strategy development and management.Knowledge & SkillsDevelop and implement a comprehensive digital marketing strategy that includes SEO, PPC, social media, email marketing, content marketing, and other digital channels.Excellent analytical and problem-solving skills, with the ability to make data-driven decisions Computer skills – Experience managing a digital marketing budget and delivering campaigns on time and within budget.Proficient in Microsoft Word, Excel and Outlook, comfortable learning computer systems and programs.Personal Attributes:High level of interpersonal skillsDecision makingTime managementGood listenerSelf-motivatedLeadership AbilityCollaboration.

RESPONSIBILITIES

The ideal Digital Marketing Strategist will have a passion for all things digital and will be responsible for developing, implementing, and managing our overall digital marketing strategy.You will oversee a team of digital marketing professionals and working closely with other departments to ensure that all digital marketing efforts are aligned with the company's goals and objectives.Key ResponsibilitiesDevelop and implement a comprehensive digital marketing strategy that includes SEO, PPC, social media, email marketing, content marketing, and other digital channels.Work closely with a team of digital marketing professionals, providing guidance, support, and mentoring as needed.Work closely with the sales, product, and content teams to ensure that all digital marketing efforts are aligned with the company's goals and objectives.Monitor and analyse the performance of all digital marketing campaigns, making adjustments as needed to improve performance.Stay up-to-date with the latest digital marketing trends and technologies, sharing your knowledge and insights with the team.Manage the digital marketing budget, ensuring that all campaigns are delivered on time and within budget.Identify new opportunities for growth and improvement, developing and executing plans to capitalize on them.

REQUIRED SKILLS

Social media marketing, Social media usage (Facebook, Twitter, etc.), Social media community management (admin), Search engine optimization (SEO), Marketing, Digital content development and editing (social media, blogs, etc.)

REQUIRED EDUCATION

Bachelor's degree