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Brand Strategist

4 months ago

Lagos, Lagos, Nigeria Meristem Securities Limited Full time

Job Summary

  • Develop and implement strategies to increase brand awareness and customer engagement, as well as manage the company's public relations and marketing efforts.

Job Details

  • Assist with the development and implementation of the company's overall marketing communications strategies.
  • Develop and implement marketing communications strategies to increase brand awareness and customer engagement for the group and various business units.
  • Develop effective brand strategies and identify potential areas for brand building.
  • Monitor market trends to inform brand management decisions with a bid to align campaigns with business opportunities.
  • Collaborate with various business units to create and execute marketing campaigns.
  • Develop, drive and implement internal communication strategies.
  • Build brand vision through powerful storytelling and content-based initiatives
  • Collaborate with other departments to ensure consistency in the company's brand messaging and positioning.
  • Overall responsibility for brand management and corporate identity
  • Analyze the effectiveness of brand management and marketing efforts and make recommendations for improvement.
  • Coordinate objectives with the Business units across the group
  • Sponsorship and events efforts
  • Manage budgets and resources related to brand management and marketing activities.
  • Working closely with third-party vendors to create and execute company and product branding campaigns
  • Media Relations
  • Other responsibilities as assigned

Requirements

  • Bachelor's Degree or its equivalent
  • CIM will be an added advantage