Pharma-Health Care eCommerce Marketing Specialist

2 months ago

Lagos, Lagos, Nigeria eMedicStore Full time

Job Overview

  • The Pharma-HealthCare eCommerce Marketing Specialist at eMedic Health Technologies Ltd. will be instrumental in driving the sales of our healthcare products through digital channels.
  • This role combines expertise in pharmacy with a keen understanding of digital marketing strategies to effectively promote our products and ensure excellent customer experiences in a virtual setting.

Responsibilities and Duties

  • Develop and implement digital marketing strategies for pharmaceutical products.
  • Leverage online platforms to increase brand awareness and product sales.
  • Collaborate with the IT department to enhance the eCommerce website's user experience.
  • Conduct market research to identify new digital marketing opportunities within the healthcare sector.
  • Manage and optimize online advertising campaigns PPC, display ads, etc..
  • Create educational and promotional content for a variety of digital formats.
  • Engage with customers online to provide pharmaceutical advice and product knowledge.
  • Monitor and analyze eCommerce metrics to improve marketing strategies.
  • Stay up-to-date with digital technology trends in healthcare marketing.
  • Collaborate with healthcare professionals to ensure accurate product information and marketing.
  • Use SEO strategies to improve online visibility of healthcare products.
  • Manage social media profiles related to health products, engaging with users and posting relevant content.
  • Organize webinars and online workshops for both consumers and healthcare professionals.
  • Ensure compliance with all regulatory laws pertaining to online pharmacy marketing.
  • Set up and manage affiliate marketing programs to boost product sales.
  • Track and report on sales conversions resulting from digital marketing efforts.
  • Participate in healthcare conferences and seminars to promote company products digitally.
  • Liaise with the sales team to align digital marketing strategies with overall sales objectives.
  • Provide customer feedback to the product development team.
  • Manage budget allocations for digital marketing campaigns.

Qualifications and Skills

  • B. Pharm, Pharm.D. Pharmacy. MBBS or equivalent Medical, Biomedical, Biological Sciences
  • Experience in digital marketing, particularly within the healthcare or pharmaceutical industry.
  • Strong understanding of SEO, PPC, and other digital advertising tools.
  • Excellent communication and customer service skills.
  • Ability to analyze data and sales statistics for marketing insights.
  • Knowledge of eCommerce platforms and web analytics tools.
  • Creative thinking and problem-solving abilities.

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