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Manager, External Communications
3 months ago
Qualifications
- Generate, implement and manage creative communication strategies for external audiences such as customers, host communities, government, civil society, media, competitors, and the general public.
- Work cooperatively with various company departments to determine external communication needs and design corresponding plans.
- Create dynamic content for projects that include adverts, direct mail, case studies, scripts, fact sheets, company profile etc.
- Develop and manage relationships with relevant media outlets and respond to news media inquiries.
- Write and distribute press releases, articles, interviews, etc.
- Utilize media intelligence tools and systems to measure advertising/publicity effectiveness. Also, communicate media sentiment reports to management as at when due.
- Create and manage content for the company website and other online media outlets.
- Ensure company-wide adherence to external communication guidelines.
- Assist in crisis communication planning and execution.
- Provide quality control of writing, editing, and proofreading of external communications.
- Maintain a database of external communications activities and events amongst others.
- Identify, effectively coordinate, report, and publicize Thought Leadership programs, sponsorships, partnerships and external events to positively project the Company's brand.
- Provide daily updates of relevant press mentions to management and critical internal stakeholders.
- Manage freelance writers and agency partners as appropriate.
- Other duties as assigned by Associate Director, Corporate Communications.
Additional Information
Organizational Competencies
- Customer Focus - People demonstrating this competency understand & exceed our customers' needs. They develop trusted, reliable & collaborative relationships. They are consistently operating to the highest standards of service & delivery.
- Innovation - People demonstrating this competency constantly seek new & improved ways to deliver our products & services. They champion engineering & skills development, and work to create a collaborative and supportive operating environment.
- Integrity - People demonstrating this competency are open & honest in everything they do. They support financially & environmentally sustainable growth. They make socially responsible decisions and treat their stakeholders with respect.
- Be Bold - People demonstrating this competency are thorough in analyses & decision-making. They are courageous in expanding existing markets & developing new ones. They confidently pursue appropriate financial returns and are forward-thinking and ambitious.
- Sustainability- People demonstrating this competency are constantly seeking to create positive impact in the communities we serve.