Strategic Manager of Events

2 months ago

Lagos, Lagos, Nigeria Oaken Events Full time

Job Summary

  • The Strategic Manager of Events is responsible for developing and implementing the overall strategic vision and direction for an organization's event portfolio.
  • This includes analyzing market trends, identifying new event opportunities, and aligning event initiatives with the organization's broader business objectives.
  • The Strategic Manager of Events provides strategic leadership to the events team, collaborates with cross-functional stakeholders, and ensures the successful delivery of high-impact, revenue-generating events.

Key Responsibilities

  • Develop and regularly update the organization's event strategy, ensuring it aligns with the overall business plan and brand objectives
  • Conduct in-depth market and competitive research to identify emerging event trends, understand customer needs, and inform the development of new event concepts
  • Lead the ideation and creation of innovative, impactful event experiences that drive engagement, revenue, and brand awareness
  • Oversee the planning and execution of the organization's event portfolio, including conferences, trade shows, corporate functions, and other initiatives
  • Collaborate with the events team, sales, marketing, and other stakeholders to align event activities with broader marketing and business strategies
  • Analyze event data and metrics to assess the performance and return on investment of the organization's event initiatives
  • Identify opportunities for improvement, streamlining, and scaling event operations to enhance efficiency and profitability
  • Develop and manage event budgets, ensuring financial targets are met or exceeded
  • Establish and maintain relationships with key industry partners, vendors, and venues to secure strategic event opportunities
  • Provide strategic guidance and mentorship to the events team, fostering their professional development and promoting a culture of continuous improvement
  • Represent the organization at industry events, conferences, and networking functions to build brand visibility and thought leadership

Required Qualifications

  • Bachelor's Degree in Event Management, Marketing, Business Administration, or a related field
  • 8-10 years of progressive experience in event management and strategic planning
  • Proven track record of developing and executing successful, high-impact event strategies that drive measurable results
  • Excellent project management, budgeting, and financial management skills
  • Strong analytical and data-driven decision-making capabilities
  • Exceptional communication, presentation, and stakeholder management skills
  • Thorough understanding of event industry trends, best practices, and emerging technologies
  • Ability to think strategically, identify new opportunities, and align event initiatives with broader business goals
  • Demonstrated leadership skills and the ability to inspire and motivate a team of events professionals

Preferred Qualifications:

  • Master's Degree in Event Management, Marketing, or a related field
  • Industry-recognized certifications will be a added advantage
  • Experience in a specific event sector e.g., corporate, nonprofit, association, etc.
  • Familiarity with event marketing and promotion strategies, including digital and social media
  • A strong network of industry connections and partnerships.

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