Digital Marketing Specialist

4 weeks ago

Lagos, Lagos, Nigeria Jenniez School of African Interior Design Full time
Job Summary

Jenniez School of African Interior Design and Jenniez Designs are seeking a highly creative and results-driven Digital Marketer, Content Creator, and Social Media Manager. This individual will lead digital marketing initiatives, create compelling content, and manage the brand's social media presence.

Key Responsibilities
  • Digital Marketing Strategy
    • Develop and implement a comprehensive digital marketing strategy for Jenniez School of African Interior Design and Jenniez Designs.
    • Plan and execute digital marketing campaigns including email marketing, SEO/SEM, PPC, and online advertising to drive traffic and generate leads.
    • Analyze performance data (Google Analytics, social media insights, etc.) and provide actionable insights to optimize digital marketing efforts.
    • Collaborate with the Marketing and Sales Manager to align digital marketing efforts with overall business goals.
  • Content Creation
    • Create high-quality, original content for digital platforms, including blog posts, infographics, videos, podcasts, newsletters, and promotional materials.
    • Develop and execute content strategies that showcase the school's programs and Jenniez Designs' portfolio of projects.
    • Collaborate with the interior design team, instructors, and students to produce case studies, project highlights, and educational content related to interior design trends.
    • Ensure all content is SEO-optimized, engaging, and aligned with the brand's tone and voice.
  • Social Media Management
    • Manage daily social media activities for Jenniez School of African Interior Design and Jenniez Designs across platforms such as Instagram, Facebook, LinkedIn, YouTube, and TikTok.
    • Create and schedule posts, manage social media calendars, and respond to comments/messages in a timely manner.
    • Develop and execute social media campaigns that promote the school's courses, design projects, events (like the Blueprint Conference and Design and Wellness Retreat), and partnerships.
    • Monitor social media trends and apply new techniques to improve engagement and follower growth.
  • Email Marketing & Lead Generation
    • Design and execute email marketing campaigns targeting prospective students, design clients, and stakeholders.
    • Develop email automation funnels to nurture leads and drive conversions for course enrollments and design service inquiries.
    • Monitor open rates, click-through rates, and other KPIs to continually improve email marketing performance.
  • Brand Management & Community Engagement
    • Act as the brand ambassador, ensuring consistency in visual identity, messaging, and voice across all digital platforms.
    • Engage with the online community, responding to inquiries and feedback, and fostering a positive brand experience.
    • Collaborate with students, alumni, and industry professionals to generate user-generated content and testimonials that enhance the school's credibility and the design firm's reputation.
  • Graphic Design and Video Editing
    • Design visually appealing graphics for social media, website, and other digital platforms.
    • Edit and produce video content for YouTube, Instagram Reels, TikTok, and promotional use, showcasing design projects, school events, and educational content.
    Key Performance Indicators (KPIs)
    • Increase in Social Media Engagement: Track growth in likes, shares, comments, and followers across all platforms.
    • Website Traffic & Conversion: Monitor website visits and improve conversion rates for program sign-ups and design project inquiries.
    • Lead Generation: Generate quality leads for both the school and design projects via digital campaigns and content.
    • Content Engagement: Measure content effectiveness based on shares, likes, comments, and reach.
    • SEO Performance: Improvement in search engine rankings for relevant keywords.
    • Email Marketing Performance: Monitor open rates, click-through rates, and conversion from email campaigns.
    Required Skills & Qualifications
    • Bachelor's degree in Marketing, Communications, Digital Media, or related field.
    • 3+ years of experience in digital marketing, social media management, and content creation.
    • Proficiency in social media platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok) and tools like Hootsuite, Buffer, or Later.
    • Strong graphic design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva.
    • Video editing skills using tools such as Adobe Premiere Pro, Final Cut Pro, Capcut or equivalent.
    • Knowledge of SEO, Google Analytics, Google Ads, and Facebook Ads.
    • Experience with email marketing platforms like MailChimp or Constant Contact.
    • Excellent written and verbal communication skills, with the ability to create compelling content tailored to different audiences.
    • Creative thinker with a keen eye for detail and aesthetics.
    • Ability to multitask and manage multiple projects in a fast-paced environment.
    • Strong analytical skills and the ability to interpret data to optimize marketing campaigns.
    Preferred Skills
    • Experience in the interior design or education industry.
    • Knowledge of web design and content management systems (e.g., WordPress).
    • Experience in event promotion for conferences, workshops, or retreats.
    Work Environment

This role is full time at the Jenniez School of African Interior Design and Jenniez Designs' headquarters. Occasional on-site work may be required during school events, conferences, or retreats.

  • Sales Specialist

    4 weeks ago

    Lagos, Lagos, Nigeria Digital Marketing Skill Institute Full time

    We are looking to engage an experienced Sales Specialist to join our team, the selected applicant will be responsible for following up and converting aspiring students, corporate clients, and partners into leads. This role is majorly in-house and as such, the ideal candidate must be experienced in online marketing lead generation and sales conversion.Job...

  • Digital Marketing Specialist

    2 weeks ago

    Lagos, Lagos, Nigeria Jenniez School of African Interior Design Full time

    An exciting opportunity awaits at Jenniez School of African Interior Design and Jenniez Designs. We are seeking a highly motivated Digital Marketing Specialist to lead our digital marketing initiatives, create captivating content, and manage our brand's social media presence. This role will be instrumental in promoting our academic programs, design services,...

  • Digital Marketing Specialist

    4 weeks ago

    Lagos, Lagos, Nigeria Black Pen Recruitment Full time

    Job Title: Digital Marketing SpecialistOur client, a leading FinTech company, is seeking a highly skilled Digital Marketing Specialist to join their team. As a key member of the marketing team, you will be responsible for developing and implementing a robust social media strategy to align with business goals.Key Responsibilities:Manage a robust social &...

  • Sales Specialist

    4 weeks ago

    Lagos, Lagos, Nigeria Digital Marketing Skill Institute Full time

    We are seeking an experienced Sales Specialist to perform online sales activities, convert leads, and develop sales strategies.Key Responsibilities:Perform online sales activities to achieve sales objectives.Deliver engaging presentations about our company and its services.Receive and make calls to sell services, respond to customer queries.Develop and...

  • Digital Marketing Strategist

    2 days ago

    Lagos, Lagos, Nigeria Prob Digital PVT LTD Full time

    Job SummaryWe are seeking a highly skilled Digital Marketing Strategist to lead our marketing initiatives and drive growth. The successful candidate will have a strong background in digital marketing, excellent analytical skills, and the ability to develop and execute comprehensive marketing strategies.Key ResponsibilitiesStrategy Development: Develop and...

  • Digital Marketing Content Specialist

    1 hour ago

    Lagos, Lagos, Nigeria Poterby Media Full time

    Poterby Media is a full-service digital marketing agency based in Lagos, Nigeria.Role OverviewWe are seeking a skilled Digital Marketing Content Specialist to join our team. This is a full-time on-site role that involves creating engaging content for various digital platforms.ResponsibilitiesThe successful candidate will be responsible for conducting...

  • Digital Marketing Director

    2 weeks ago

    Lagos, Lagos, Nigeria Prob Digital PVT LTD Full time

    Marketing Manager Job DescriptionThe Marketing Manager will play a key role in driving the development and execution of Prob Digital PVT LTD's marketing initiatives, focusing on growth, brand equity, and customer engagement. This position requires strategic thinking, creativity, and analytical skills, with a strong emphasis on understanding consumer...

  • Digital Marketing Specialist with Strong Analytical Skills

    2 weeks ago

    Lagos, Lagos, Nigeria Elmection Technologies Full time

    About the Role:As a Digital Marketing Specialist at {company}, you will leverage your analytical skills to drive informed marketing decisions. You will be responsible for analyzing data to optimize marketing campaigns, developing and implementing marketing strategies, and collaborating with cross-functional teams to achieve business objectives.Key...

  • Digital Marketing Specialist

    1 hour ago

    Lagos, Lagos, Nigeria Ignite Megastars Full time

    Company Overview: Ignite Megastars is a dynamic organization seeking a skilled Digital Marketing Specialist to enhance our online presence. We are dedicated to promoting our mission and engaging with our community through social media platforms.Job Description: As a Digital Marketing Specialist, you will be responsible for managing and enhancing our social...

  • Performance Marketing Specialist

    4 weeks ago

    Lagos, Lagos, Nigeria Koraplay Full time

    The ideal candidate should have experience in SEM and be highly motivated to continue learning and growing in this field.The Performance Marketing Specialist is responsible for Kora's media planning and buying across social, search and display platforms. You will plan and execute paid digital media campaigns, manage the optimization and reporting of the...

  • Digital Marketing Specialist

    4 weeks ago

    Lagos, Lagos, Nigeria Wealthwave International Media company Full time

    Key Responsibilities:- Develop and execute comprehensive digital marketing strategies to drive business growth- Manage and optimize social media presence, creating engaging content that resonates with our audience- Collaborate with cross-functional teams to design and implement SEO and content marketing initiatives- Conduct market research and competitor...

  • Performance Marketing Specialist

    1 month ago

    Lagos, Lagos, Nigeria Koraplay Full time

    Performance Marketing Specialist needed to plan and execute paid digital media campaigns, manage optimization and reporting, and ensure integrated digital strategies align with company objectives. The ideal candidate should have experience in SEM and be highly motivated to continue learning and growing in this field. The Performance Marketing Specialist is...

  • Digital Workplace Solutions Specialist

    2 weeks ago

    Lagos, Lagos, Nigeria INFINION TECHNOLOGIES LIMITED Full time

    Job Title: Digital Workplace Solutions SpecialistINFINION TECHNOLOGIES LIMITED is seeking a skilled Digital Workplace Solutions Specialist to manage and optimize our digital workplace solutions. The ideal candidate will be responsible for administering and supporting modern workplace technologies, including Microsoft 365, Teams, SharePoint, AI, and Copilot...

  • Digital Marketer

    4 weeks ago

    Lagos, Lagos, Nigeria Rubels & Angels Full time

    Digital marketing skills are crucial for this role. Key requirements include: Strong understanding of digital marketing principles Ability to develop and implement effective marketing strategies Strong analytical and problem-solving skills Excellent communication and teamwork skills Proficiency in digital marketing tools and platforms Ability to adapt to...

  • Digital Marketing Strategist

    3 weeks ago

    Lagos, Lagos, Nigeria Wealthwave International Media company Full time

    As a key member of our team at Wealthwave International Media company, the Digital Marketing Officer will spearhead the planning and execution of digital marketing campaigns. This role requires a strong analytical and communication skillset, with a focus on delivering high-quality results.The ideal candidate will have a minimum education of OND and a basic...

  • Digital Marketing Strategist

    5 days ago

    Lagos, Lagos, Nigeria Wealthwave International Media company Full time

    Job SummaryWealthwave International Media company is seeking a highly skilled Digital Marketing Strategist to join our team.About UsWe are a dynamic media company dedicated to delivering innovative marketing solutions to our clients.SalaryThe estimated salary for this position is $60,000 per annum, depending on experience and qualifications.Key...

  • Digital Marketing Director

    2 days ago

    Lagos, Lagos, Nigeria H. Pierson Associate Limited Full time

    Job DescriptionWe are seeking a highly skilled Digital Marketing Director to lead our marketing efforts and drive business growth.About the RoleThe ideal candidate will have a proven track record in digital marketing, with experience in managing social media accounts, creating engaging content, and developing effective marketing campaigns. They will be...

  • Digital Marketing Lead

    1 month ago

    Lagos, Lagos, Nigeria Bon Voyage Travel Full time

    Develop a comprehensive digital content strategy to enhance brand presence and engagement, manage social media channels, and execute impactful digital advertising campaigns. Key Responsibilities: Develop and implement digital content strategies to enhance brand presence and engagement. Manage and optimize social media channels, analyzing performance...

  • Digital Marketing Lead

    4 weeks ago

    Lagos, Lagos, Nigeria Bon Voyage Travel Full time

    Develop comprehensive digital content strategies to enhance brand presence and engagement, managing social media channels, executing digital advertising campaigns, and leveraging marketing expertise in the travel industry, with a Bachelor's Degree in Marketing or related field and at least 5 years of Marketing Lead experience.

  • Digital Marketing Strategist

    1 hour ago

    Lagos, Lagos, Nigeria Kisha Immigration Full time

    Job DescriptionWe are seeking an experienced Digital Marketing Strategist to join our team at Kisha Immigration. This role will play a crucial part in planning, executing, and overseeing digital marketing strategies and campaigns to promote our company's products or services.About the RoleDevelop comprehensive marketing strategies to achieve business...