Digital Marketing Specialist

4 weeks ago


Lagos, Lagos, Nigeria Black Pen Recruitment Full time
Job Title: Digital Marketing Specialist

Our client, a leading FinTech company, is seeking a highly skilled Digital Marketing Specialist to join their team. As a key member of the marketing team, you will be responsible for developing and implementing a robust social media strategy to align with business goals.

Key Responsibilities:

  • Manage a robust social & campaign calendar & social media strategy to align with business goals.
  • Develop creative, clever & high-converting campaigns & social posts.
  • Build the brand culture and cultivate the community.
  • Engage in viral and influencer content across social media platforms.
  • Manage & post across all social channels.
  • Oversee social media accounts' design (e.g. Timeline cover, profile pictures and blog layout)
  • Perform research on current benchmark trends and audience preferences
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Collaborate with other teams, to ensure brand consistency.
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
  • Stay up-to-date with current technologies and trends in social media, design tools and applications.

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