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Digital Marketing Executive

3 months ago

Lagos, Lagos, Nigeria Finchglow Holdings Full time

Job Purpose

  • As a Digital Marketing Executive, you will be responsible for running various marketing campaigns over various platforms to gain visibility and return on investment.
  • You will also be responsible for creating original text and video content, managing posts and responding to followers on all platforms.

Key Responsibilities

  • Carryout SEO/Digital Marketing Campaigns that will drive engagement, increase visibility and lead to leads conversion
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Perform ongoing keyword discovery, expansion and optimization, optimize copy and landing pages for search engine marketing
  • Stay up to date with emerging technologies and trends in design tools and applications and use of them to maximize output
  • Monitor, increase web/engagement metrics; bounce rate, page time, visit duration, views for each subsidiary
  • Create campaigns and calls-to-action that drive target audience to our sites and generate leads for each subsidiary
  • Brainstorm new digital marketing platforms and ways to capture customer attention
  • Create, proofread and edit for various digital marketing content to ensure consistency in branding
  • Research and implement search engine optimization recommendations
  • Generate and share contents for each subsidiary' blog
  • Set up and optimize each subsidiary's pages within each platform to increase the visibility of company's social content
  • Analyze digital marketing campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
  • Work with other departments to develop digital marketing timelines coinciding with new service releases, ad campaigns, or other brand messages
  • Write post for each subsidiaries' blog
  • Collaborate with other teams, like operations and sales to ensure brand consistency.
  • Periodic measurement of digital marketing campaign performance and evaluation of the performance against goals and other key performance indicators.
  • Carry out responsibilities as assigned by the Digital Marketing Manager

Qualifications / Certification

  • First Degree in Mass Communications or in a related field.
  • Professional membership/certification is an added advantage.

Experience:

  • Minimum of 2 years' relevant experience.
  • Experience in the travel industry and working with multiple stakeholders is an added advantage.

Skills & Knowledge:

  • Ability to work under pressure and effectively multi-task while maintaining professional rapport with clients.
  • Conversant with Digital Media platforms.
  • In-depth experience with website analytic tools.
  • Excellent oral and written communication skills.
  • Strong organizational and time management skills.
  • Excellent attention to detail.
  • Highly innovative.
  • Proficiency in personal productivity tools such as Microsoft Word, Excel, PowerPoint, etc.