Head of Marketing

6 days ago

Lagos, Lagos, Nigeria Maurice Xandra Solutions Full time

KEY RESPONSIBILITIES

Marketing Strategy Development:

  • Develop and execute a holistic marketing strategy to enhance the company's brand presence and drive user growth.
  • Identify target market segments and design targeted campaigns for customer acquisition and retention.
  • Set measurable marketing goals and KPIs to track performance and adjust strategies accordingly.

Digital Marketing:

  • Oversee all digital marketing activities, including SEO, SEM, social media, email marketing, and content creation.
  • Develop and manage digital campaigns that drive traffic, engagement, and conversions.
  • Utilize analytics tools to monitor digital performance and optimize campaigns based on data insights.

Event Planning:

  • Plan and execute marketing events, including product launches, industry conferences, and promotional events.
  • Coordinate logistics, manage vendor relationships, and ensure events align with the company's brand and objectives.
  • Measure and evaluate the success of events, gathering feedback to refine future strategies.

Brand Management:

  • Build and maintain a strong, recognizable brand identity for the company across all channels and platforms.
  • Ensure consistency in brand messaging and visual identity in all marketing materials and communications.
  • Manage brand positioning and reputation in the market

Campaign Management:

  • Design and execute integrated marketing campaigns across digital and traditional channels.
  • Track campaign performance, optimize strategies, and report on results.
  • Manage the marketing budget and allocate resources to maximize ROI.

Team Leadership:

  • Build, lead, and mentor a high-performing marketing team.
  • Provide guidance and support to team members, fostering a collaborative and innovative work environment.
  • Set clear objectives and performance metrics for the marketing team.

Market Research and Analysis:

  • Conduct thorough market research to understand customer needs, preferences, and trends.
  • Analyze competitive landscape and industry developments to inform marketing strategies.
  • Use insights to make data-driven decisions and refine marketing approaches.

Partnerships and Collaborations:

  • Identify and establish strategic partnerships and collaborations to expand the company's reach.
  • Work with external agencies, influencers, and partners to enhance marketing efforts.
  • Negotiate and manage partnership agreements to ensure alignment with business goals.

Customer Engagement:

  • Develop strategies to enhance customer engagement and loyalty.
  • Create compelling content and experiences that resonate with target audiences.
  • Oversee customer feedback and incorporate insights into marketing strategies.

Reporting and Analysis:

  • Track and report on marketing performance, including campaign effectiveness and key metrics.
  • Prepare detailed reports for the CEO and senior management, highlighting achievements and areas for improvement.
  • Utilize analytics to measure effectiveness and optimize marketing initiatives.

SKILLS, QUALIFICATIONS

AND EXPERIENCE

  • B.Sc. in Marketing, Business Administration, or a related field; or advanced degree preferred. MBA desirable
  • Minimum of 5-7 years of experience in Marketing, or a related role.
  • Professional certifications in digital marketing, content marketing, or social media management.
  • Excellent writing and oral communication skills, including report writing.
  • Emotional intelligence.
  • Good knowledge of Microsoft tools like Microsoft Office, Word, Excel, and PowerPoint.
  • Exceptional leadership and team management skills.
  • Ability to work in a fast-paced, innovative tech environment.
  • Strategy planning and implementation.
  • Organization and time management abilities.
  • Meticulous attention to detail and accuracy.
  • Ability to multi-task and meet tight deadlines.
  • Meticulous attention to detail and accuracy.
  • Ability to multi-task and meet tight deadlines

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