Marketing Associate

7 days ago

Lagos, Lagos, Nigeria Consistent Microfinance Bank Limited Full time

Role Overview

  • As the Marketing Associate, you will be responsible for contributing to the execution and planning of marketing &advertising initiatives.
  • As a marketing associate, you will play a key role in optimizing marketing strategies to achieve revenue generation, customer acquisition, retention, and account value.

Duties & Responsibilities

  • Track and report on the total revenue generated from all marketing activities.
  • Monitor the number of new accounts opened as a direct result of marketing efforts.
  • Measure and analyze the customer loyalty and satisfaction as well as developing strategies to improve retention rates.
  • Maintain a deep knowledge of the microfinance industry and market trends.
  • Conduct competition benchmarking, analyze customer adoption and usage and utilize the research to develop marketing strategies across all platforms.
  • Keep organized records of marketing metrics and results of past campaigns.

Competencies and Requirements

  • Proven work experience as a Marketing Associate, Marketing Assistant or similar role
  • Knowledge of Microsoft office
  • Excellent communication and presentation skills
  • Strong analytical skills with a goal-oriented attitude
  • BSc degree in Marketing or relevant field
  • Familiarity with diverse business functions such as marketing, PR, finance, etc.

What we offer

  • Competitive salary and benefits package.
  • An opportunity to be part of the future of microfinance.
  • A dynamic and supportive work environment.
  • Continuous Training and development

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