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Modern Trade Manager
4 months ago
Job Description
- The Modern Trade Manager is responsible for developing and executing sales strategies to drive growth within the modern trade channel.
- This role focuses on building strong relationships with key accounts and ensuring effective distribution of products to maximize sales revenue.
- The Modern Trade Manager will lead a team of sales representatives and collaborate cross-functionally with marketing, supply chain, and finance departments to achieve business objectives.
Responsibilities
- Develop Sales Strategies: Create and implement strategic sales plans tailored to the modern trade channel to achieve revenue goals and expand market share.
- Manage Key Accounts: Build and maintain strong relationships with key retail chains, hypermarkets, supermarkets, and e-commerce platforms.
- Negotiation and Contract Management: Negotiate terms, conditions, and contracts with key accounts to secure favorable agreements and ensure compliance.
- Forecasting and Planning: Analyze sales data and market trends to forecast sales and inventory needs. Develop promotional strategies to drive sales and optimize product visibility.
- Team Leadership: Lead and motivate a team of sales representatives. Provide guidance, training, and performance management to ensure sales targets are met or exceeded.
- Cross-functional Collaboration: Work closely with marketing, supply chain, and finance teams to align strategies, ensure smooth product distribution, and resolve any issues that may arise.
- Market intelligence: Monitor competitor activities and industry trends. Provide insights and recommendations to senior management based on market intelligence.
Requirements
Education:
- Bachelor's Degree in Business Administration, Marketing, or a related field. MBA or equivalent qualification is preferred.
Experience:
- Proven experience as a modern trade Manager or in a similar role within the consumer goods industry.
- Demonstrated success in managing key accounts and achieving sales targets.
Industry Knowledge:
- Strong understanding of modern trade practices, retail operations, and market dynamics.
- Familiarity with consumer behavior and trends.
Leadership Skills:
- Excellent leadership and interpersonal skills.
- Ability to lead and develop a high-performing sales team.
Analytical Skills:
- Strong analytical and problem-solving abilities.
- Proficiency in analyzing sales data and market trends to drive decision-making.
Communication Skills:
- Exceptional verbal and written communication skills.
- Ability to effectively present sales strategies and negotiate agreements.
Computer Skills:
- Proficiency in MS Office Excel, PowerPoint, and Word and CRM software.
Additional Skills:
- Strategic Thinking: Ability to think strategically and develop innovative sales approaches.
- Result Orientation: Strong focus on achieving sales targets and driving business growth.
- Adaptability: Ability to thrive in a fast-paced environment and adapt to changing priorities.
