Creative Content Designer

3 weeks ago

Lagos, Lagos, Nigeria Engie Africa Full time

Job Objective

The Creative Content Designer job description includes the entire process of defining requirements, visualizing and creating graphics including illustrations, logos, layouts and photos. You'll be the one to shape the visual aspects of our Service Centers, Marketing Activations, POS Materials, Social Media Content and More. Responsible for preparing materials for assigned creative projects, that maintains consistency in brand message, style and tone. Projects include materials that will reside as Social Media content, may be digitally printed, appear as print advertisements, be used in trade activations, and in other media as assigned. Your graphics should capture the attention of those who see them and communicate the right message. For this, you need to have a creative flair and a strong ability to translate requirements into design.

Responsibilities, Deliverables and Activities Key Responsibilities:

  • Shape's the company's visual identity by defining requirements, creating graphics including illustrations, GIFs, videos, logos, layouts and photos
  • Create novel, eye-catching designs which improve brand equity, social media engagement and product sales

Deliverables and Activities

  • Conceptualizing visuals based on requirements
  • Creating images and layouts by hand or using design software
  • Testing graphics across various media
  • Researches topics or background through meetings with business units or subject matter experts, creative briefs and company information resources.
  • Collaborates with business unit owners, product developers, external vendors, etc. to complete tasks for assigned projects, as well as all offline materials print collateral and pdf collateral, building signage, etc..
  • Reviews and edits copy from internal customers throughout the organization ensuring that all material conforms to company's style and brand standards
  • Develops content for social media platforms, as well as marketing communication materials including trade activations and ATL ventures.
  • Keeps up to date on industry trends and marketing news to make sure work is fresh and relevant as possible.
  • Performs other related duties and participates in special projects as assigned.

Required Skills And Experience

  • Bachelor's degree in a discipline related to functional work or role with 2-3 years of relevant work experience or demonstrated ability to meet the job requirements through a comparable number of years of applicable work experience.
  • Able to demonstrate ability to solve somewhat more complex problems by analyzing variables and applying appropriate solutions learned through experience and proficiency in understanding the job. Must be able to recognize anomalies and critical situations and respond appropriately.
  • Must be able to communicate and interact with a variety of internal/external customers and/or co-workers at a level of detail required to resolve issues of moderate complexity.
  • Able to apply strong functional computer knowledge in utilizing Microsoft Windows, MAC, or other technical tools in completing assignments. May require knowledge of or ability to quickly learn specialized software to complete work assignments. Able to demonstrate continued expertise in the primary tools or applications used in completing daily work assignments.
  • Should demonstrate good communication skills with ability to state messages in a clear manner by using language that is easy for others to understand.
  • Must be able to proactively listen to others to understand issues and situations. Must be able to clearly articulate business needs to both internal and external customers.
  • Demonstrat strong design, layout, and editing capabilities. Requires very good understanding of Web-based technologies, printing, and other output media.

Highly Desired Skills

  • Good people skills
  • Ability to organize, multi-task and prioritize tasks
  • Good interpersonal skills
  • Proficiency in Corel Draw, Canva, Photoshop, videography, web design etc

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