Growth Marketer

4 weeks ago

Lagos, Lagos, Nigeria Kuda Bank Full time

ABOUT THE COMPANY

We're here to help you get the best out of your money, no strings attached.
Welcome to your freedom

JOB SUMMARY

Bachelor's Degree in Marketing, Business, or a related field.A minimum of 3 years experience in marketing or a related field.Previous experience working on marketing strategies for loyalty programsStrong understanding of customer acquisition and retention strategies, as well as some experience in developing and executing marketing campaigns.Strong understanding of marketing channels such as paid social, email, push notifications, and other relevant channels.Strong analytical skills and an interest in data analysis.Excellent communication skills and the ability to work collaboratively with cross-functional teams.Knowledge of mobile app analytics tools such as Mixpanel, AppsFlyer (or similar)Familiarity with marketing automation tools such Iterable (or similar)Passion for marketing and a desire to learn and grow in a fast-paced environment.Nice-to-have: experience working for a fintech or gaming app.

RESPONSIBILITIES

Own the growth marketing strategy relating to loyalty, referrals and viral loops with the objective of improving activation and retention of existing customers as well as acquiring new high value customers.Lead growth marketing efforts on ad hoc special projects, depending on business need. These are likely to include credit campaigns and operational updates as well as a variety of future projects that may be added to the roadmap.Execute acquisition campaigns across multiple digital channels, including paid social, search, programmatic and other relevant channels.Develop and execute App Store Optimisation (ASO) strategies across the App Store (Apple) and Google Play Store (Android) to maximise visibility and conversion rate.Develop and execute lifecycle marketing campaigns across multiple channels, including email, push notifications, in-app messaging, and other relevant channels.Monitor campaign performance and optimise campaigns based on key performance indicators (KPIs) such as conversion rates, user acquisition cost, and retention rates.Develop and execute A/B tests to optimize campaign performance and improve the user experience.Analyse data to identify trends and opportunities for improvement, and develop and execute campaigns based on data-driven insights.Work closely with our marketing and design teams to ensure our campaigns align with our roadmap and user needs.Be adaptive to business needs and take on ad hoc projects as required.Explore ways to utilize available technology to analyse, optimize and scale growth marketing efforts.Stay up-to-date with the latest trends and best practices in growth marketing, and share insights with the rest of the team.

REQUIRED SKILLS

Project management, Market research, intelligence, Search engine optimization (SEO), Web Analytics, IT support, Marketing

REQUIRED EDUCATION

Bachelor's degree

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