Area Sales Manager

1 month ago


Aba, Abia State, Nigeria Frutta Juice and Services Nigeria Limited Full time

ABOUT THE COMPANY

Frutta Juice and Services Nigeria Limited - Since its incorporation in 2003, Frutta Juice & Services Ltd is committed to the manufacture of wide range of fruit juices and drinks. Our operational processes conform to international and Nigeria standards delights our consumers' expectations.

We use the finest raw material from around the globe to blend our juices and drinks using the most advanced safe technologies under hygienic conditions. Passionate for the taste of delicious fruits? Blended using the finest fruit concentrates and filled in gable top packaging using hot fill process, Frutta Juice offers you the benefits of natural nutrients and the great taste of fruits. It is available in five variants, in two different sizes 1L and 250 mL.

JOB SUMMARY

Bachelor's Degree in Marketing, Business Administration or a relevant field.Master's Degree will be an added advantage.Relevant certifications and training are an added advantage.Work Experience:A minimum of 10 years' FMCG sales experience with at least 5 years in Regional Sales Leadership role. Experience in Juice and Beverages products is highly relevant.A track record of delivering results in a Sales role that focused on building capability, business transformation and growth.Successful track record in managing high-performance sales andMarketing teams within a region and result oriented.Has people management experience.Demonstrated ability to coach and develop teams.Technical Requirements:In-depth knowledge of Region and Nigeria markets for Juice andBeverages Product.Knowledge of Business strategy development, DistributorManagement, Regional Operations, Retail, Open Market, Key Accounts, etc.Demand forecasting and business development.Good knowledge of channel structure and opportunities.Person Specification:Building Collaborative and Healthy Relationships - Amiable enough to easily build productive working relationships with co-worker clients and resources whilst valuing people of different backgrounds, cultures and demographics.Key Performance Indicators:Quality ratings of products as indicated in control reports versus specification.Number and complexity of consumer product complaints per monthLoss of sales opportunity on account of low-quality standards

RESPONSIBILITIES

Responsible for executing sales and marketing strategies, and effectively managing the RegionalSales Team to achieve set goals.Manage existing distributors and wholesalers, and recruit more to cover all the white spaces to ensure distribution of Frutta's brands across the Region.Train, coach, manage and supervise Regional Sales Team to achieve monthly sales and revenue targets.Effectively execute and implement "Route-to-Market" strategy across the region to effectively distribute Frutta's brands and win in all retail outlets.Achieve retail coverage expectations by channel by location.Execute all Channel promotional activities to win disproportionately in the region.Effectively manage the regional sales team to keep them motivated, inspired and committed on the job.Provide detailed monthly sales report by brand/SKU/Customer to the National Sales Manager.Execute all national initiatives and guidelines in a timely and excellent manner.Effectively manage customers to drive customer satisfaction.Build and motivate a high performing team.Spend 70% of time focusing on retail outlets in the market to train, develop and support the sales team to win disproportionately in the region.Provide monthly demand forecast by SKU by brand by customer.Track and share competitor market activities in a timely manner.

REQUIRED SKILLS

Competitor and market analysis, Business development, Market research, intelligence, Forecasting, Sales strategy

REQUIRED EDUCATION

Bachelor's degree



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