Area Sales Manager

1 month ago

Aba Benin Ibadan Owerri Port Harcourt, Nigeria Primera Africa Finance Group Full time

ROLES AND RESPONSIBILITIES

  • Responsible for executing sales and marketing strategies, and effectively managing the Regional
  • Sales Team to achieve set goals.
  • Manage existing distributors and wholesalers, and recruit more to cover all the white spaces to ensure distribution of Frutta's brands across the Region.
  • Train, coach, manage and supervise Regional Sales Team to achieve monthly sales and revenue targets.
  • Effectively execute and implement "Route-to-Market" strategy across the region to effectively distribute Frutta's brands and win in all retail outlets.
  • Achieve retail coverage expectations by channel by location.
  • Execute all Channel promotional activities to win disproportionately in the region.
  • Effectively manage the regional sales team to keep them motivated, inspired and committed on the job.
  • Provide detailed monthly sales report by brand/SKU/Customer to the National Sales Manager.
  • Execute all national initiatives and guidelines in a timely and excellent manner.
  • Effectively manage customers to drive customer satisfaction.
  • Build and motivate a high performing team.
  • Spend 70% of time focusing on retail outlets in the market to train, develop and support the sales team to win disproportionately in the region.
  • Provide monthly demand forecast by SKU by brand by customer.
  • Track and share competitor market activities in a timely manner.

JOB REQUIREMENT

  • Bachelor's Degree in Marketing, Business Administration or a relevant field.
  • Master's Degree will be an added advantage.
  • Relevant certifications and training are an added advantage.

Work Experience:

  • A minimum of 10 years' FMCG sales experience with at least 5 years in Regional Sales Leadership role.
  • Experience in Juice and Beverages products is highly relevant.
  • A track record of delivering results in a Sales role that focused on building capability, business transformation and growth.
  • Successful track record in managing high-performance sales and
  • Marketing teams within a region and result oriented.
  • Has people management experience.
  • Demonstrated ability to coach and develop teams.

Technical requirements:

  • In-depth knowledge of Region and Nigeria markets for Juice and
  • Beverages Product.
  • Knowledge of Business strategy development, Distributor
  • Management, Regional Operations, Retail, Open Market, Key Accounts, etc.
  • Demand forecasting and business development.
  • Good knowledge of channel structure and opportunities.
  • Person Specification:
  • Building Collaborative and Healthy Relationships - Amiable enough to easily build productive working relationships with co-worker clients and resources whilst valuing people of different backgrounds, cultures and demographics.

Key Performance Indicators:

  • Quality ratings of products as indicated in control reports versus specification.
  • Number and complexity of consumer product complaints per month
  • Loss of sales opportunity on account of low-quality standards

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