Lead Digital marketing Specialist

2 months ago


Lagos, Nigeria THCO Full time

Lead Digital Marketing Specialist
We are seeking a highly motivated and results-oriented Lead Digital Marketing Specialist to spearhead all
our digital marketing initiatives. You will be responsible for developing and executing a comprehensive
digital strategy that drives brand awareness, engagement, and ultimately, sales.
Responsibilities:
● Plan, execute, and manage all aspects of digital marketing, including SEO, SEM, email
marketing, and social media.
● Develop and implement a data-driven digital marketing strategy to effectively distribute content
across various channels.
● Ensure consistent and engaging brand messaging across all social media platforms.
● Analyze trends and content performance to optimize user experience and campaign
effectiveness.
● Create and maintain an editorial calendar to deliver targeted content that resonates with our
audience.
● Conduct in-depth research to understand consumer behaviors and trends, and integrate these
insights into digital marketing campaigns.
● Collaborate with the marketing team to brainstorm innovative growth strategies and marketing
techniques.
Qualifications:
● First degree or its equivalent in Marketing, Mass Communication, Public Relations, Journalism, or
a related field.
● Professional Certification in Marketing (NIMN, CMMP, etc.) is a plus.
● Minimum of 7 years of experience in marketing, with at least 3 years in a supervisory role.
● Proven experience in an FMCG environment is a strong advantage.
● Strong understanding of SEO and SEM strategies, including keyword research.
● Proficiency in website analytics tools (e.g., Google Analytics)
● Excellent written and verbal communication skills.
● Ability to work independently and manage multiple projects simultaneously.
● Strong analytical and problem-solving skills.
● Passion for staying abreast of the latest digital marketing trends



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