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Digital Marketing Executive

2 months ago

Victoria Island, Nigeria BLAKSKILL LIMITED Full time

Position: Digital Marketing Executive
Industry: HR Tech
Location: Lagos, Nigeria

Key Responsibilities:
Develop and execute marketing campaigns:
Collaborate with the Senior Marketing Manager to create comprehensive marketing plans and strategies.
Implement and manage marketing campaigns across various channels (online and offline) to promote our products/services.
Monitor campaign performance, analyze data, and make necessary adjustments to optimize results.
Brand promotion and positioning:
Assist in building and maintaining a strong brand presence in the market.
Conduct market research to identify target audiences, market trends, and competitor activities.
Develop creative and engaging content for marketing materials, websites, social media platforms, and other communication channels.
Ensure brand consistency in all marketing efforts.
Lead generation and conversion:
Identify potential leads and develop strategies to attract and engage them.
Collaborate with the sales team to nurture leads and convert them into customers.
Track and analyze lead generation metrics to assess the effectiveness of marketing campaigns.
Digital marketing and social media management:
Manage and optimize digital marketing campaigns, including SEO, SEM, email marketing, and paid advertising.
Create and curate engaging content for social media platforms and monitor social media channels for brand mentions and customer interactions.
Stay up-to-date with the latest digital marketing trends and emerging technologies.
Event planning and coordination:
Assist in organizing and coordinating promotional events, trade shows, conferences, and webinars.
Collaborate with internal teams, external vendors, and partners to ensure successful event execution.
Measure the impact of events and provide post-event analysis and reports.
Qualifications & Experience:
Bachelor's degree in Marketing, Business Administration, or a related field with 3-4 years’ experience.
Proven experience as a Marketing Executive or similar role in the [industry/sector] field.
Strong understanding of marketing principles, strategies, and techniques.
Excellent written and verbal communication skills.
Proficient in digital marketing platforms, social media management, and marketing analytics tools.
Creative thinker with the ability to develop innovative marketing ideas and campaigns.
Analytical mindset with the ability to analyze data and draw actionable insights.
Strong project management skills and ability to manage multiple projects simultaneously.
Team player with excellent interpersonal and collaboration skills.
Self-motivated with a proactive and results-driven approach.

How to Apply:
Interested and qualified candidates should forward their CVs to: recruitment@blakskill.com using the job title as the subject of the mail.