Digital Marketing Specialist

1 day ago

Shangisha Magodo Ward, Nigeria Pruvia Integrated Limited Full time
Job Title: Digital Marketing Specialist
Location: Magodo, Lagos.
Job Type: Full-time

Job Summary:

We're seeking an experienced Digital Marketing Specialist to join our marketing team. As a Digital Marketing Specialist, you'll play a key role in developing and implementing our digital marketing strategy to drive brand awareness, lead generation, and customer engagement.

Key Responsibilities:

1. Digital Marketing Strategy:
- Develop and execute comprehensive digital marketing strategies to achieve business objectives.
- Conduct market research and analyze industry trends to stay up-to-date on the latest digital marketing best practices.
2. Content Creation:
- Create high-quality, engaging content (blog posts, social media posts, email newsletters, etc.) that resonates with our target audience.
- Collaborate with cross-functional teams (creative, product, etc.) to ensure content aligns with brand guidelines and messaging.
3. Social Media Management:
- Manage and maintain our social media presence across multiple platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
- Develop and implement social media campaigns to drive engagement, followers, and conversions.
4. Email Marketing:
- Create and send regular email newsletters and promotional emails to our subscribers.
- Develop and implement email marketing campaigns to drive conversions and revenue.
5. Search Engine Optimization (SEO):
- Conduct keyword research and optimize our website and content for search engines.
- Implement on-page and off-page SEO strategies to improve our search engine rankings.
6. Paid Advertising:
- Develop and execute paid advertising campaigns across multiple channels (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Manage and optimize ad budgets to ensure maximum ROI.
7. Analytics and Reporting:
- Track and analyze digital marketing metrics (website traffic, engagement, conversions, etc.) to measure campaign success.
- Provide regular reporting and insights to stakeholders to inform future marketing strategies.
8. Collaboration and Project Management:
- Collaborate with cross-functional teams (sales, product, creative, etc.) to ensure alignment and maximize impact.
- Manage multiple projects simultaneously and prioritize tasks to meet deadlines.

Requirements:

1. Education: Bachelor's degree in Marketing, Communications, or a related field.
2. Experience: 3+ years of experience in digital marketing, preferably in a similar industry.
3. Skills:
- Proficiency in digital marketing tools (Google Analytics, AdWords, Facebook Ads, etc.).
- Excellent content creation and writing skills.
- Strong understanding of SEO principles and best practices.
- Experience with email marketing automation tools (Mailchimp, Marketo, etc.).
- Analytical and problem-solving skills.
- Ability to work in a fast-paced environment and prioritize multiple tasks.
4. Certifications: Google Analytics certification, HubSpot certification, or other relevant digital marketing certifications.

Nice to Have:

1. Experience with marketing automation tools (Marketo, Pardot, etc.).
2. Knowledge of HTML, CSS, and JavaScript.
3. Experience with video production and editing.
4. Familiarity with CRM systems (Salesforce, etc.).

What We Offer:

1. Competitive salary and benefits package.
2. Opportunities for professional growth and development.
3. Collaborative and dynamic work environment.
4. Flexible work arrangements (remote work options, flexible hours, etc.).

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