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Digital Marketing Manager

4 weeks ago

Abuja, FCT, Nigeria Campus Technologies Ltd Full time
We are seeking a results-driven Digital Marketing Manager with at least 2 years of experience to develop and execute digital strategies that enhance brand visibility, generate leads, and increase student enrollment at our IT training institute. The ideal candidate will have a strong understanding of digital marketing channels, analytics, and performance-driven campaigns to drive engagement and conversions.

Key Responsibilities:

• Develop and implement a digital marketing strategy to attract and convert leads.

• Manage all digital channels, including social media, SEO, PPC, email marketing, and content marketing.

• Optimize the institute's website and landing pages to improve user experience and lead generation.

• Monitor and analyze digital marketing performance using tools like Google Analytics and social media insights.

• Create and manage paid advertising campaigns on platforms like Google Ads, Facebook, Instagram, and LinkedIn.

• Develop engaging content, including blog posts, videos, and graphics, to promote courses and student success stories.

• Manage email marketing campaigns to nurture leads and improve student retention.

• Collaborate with the admissions and sales teams to align marketing efforts with enrollment goals.

• Stay updated with industry trends, emerging technologies, and best practices in digital marketing.

• Monitor competitors and suggest strategies to maintain a competitive edge.

Qualifications & Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• Minimum of 2 years of experience in digital marketing, preferably in the education or training sector.

• Strong knowledge of SEO, SEM, Google Ads, and social media advertising.

• Proficiency in digital marketing tools like Google Analytics, Meta Business Suite, Mailchimp, and CRM software.

• Excellent content creation and copywriting skills.

• Strong analytical mindset with the ability to interpret data and optimize campaigns.

• Ability to work in a fast-paced environment and meet sales-driven targets.

• Applicant must be at least 30 years old.

We encourage passionate and creative professionals to apply and make a lasting impact in shaping the digital future of Campus Technologies Limited