Digital Marketing Director
4 weeks ago
We are seeking a highly skilled Digital Marketing Director to lead our marketing efforts and drive business growth.
About the RoleThe ideal candidate will have a proven track record in digital marketing, with experience in managing social media accounts, creating engaging content, and developing effective marketing campaigns. They will be responsible for overseeing all aspects of our digital marketing department, including email marketing, display advertising, and WordPress website management.
Key Responsibilities:
- Manage social media accounts and activities to ensure high-quality content and presentation standards.
- Plan and execute social content calendars, develop campaign budgets, and monitor performance using Google Analytics.
- Design and oversee digital marketing strategies, including email marketing, display advertising, and website management.
- Prepare accurate reports on marketing campaign performance and identify areas for improvement.
- Collaborate with advertising and media experts to enhance marketing results.
- Evaluate key metrics affecting website traffic, service quotas, and target audience engagement.
- Develop innovative growth strategies and communicate effectively with target audiences.
To be successful in this role, you will need:
- A bachelor's degree in business administration or a related field.
- A minimum of three years' experience in digital marketing, preferably in a leadership position.
- Excellent creative skills, with experience in identifying target audiences and designing engaging digital campaigns.
- Knowledge of website analytics tools (e.g., Google Analytics) and ad serving tools (e.g., DART, Atlas).
- Experience in setting up and optimizing Google AdWords campaigns.
We offer a competitive salary range of $80,000 - $110,000 per year, depending on experience.
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