Brand Experience Manager

15 hours ago

Lagos, Lagos, Nigeria Bella Recruiter Full time

About the Job:

Bella Recruiter is seeking a highly motivated and experienced Marketing Officer to join our team. As a key member of our marketing department, you will play a pivotal role in driving the marketing efforts for our retail division.

Job Summary:

We are looking for a Marketing Officer who can develop and execute marketing strategies to achieve business objectives. The ideal candidate will have a proven track record in marketing, excellent communication skills, and a strong understanding of marketing principles and branding strategies.

Key Responsibilities:

  • Develop and Execute Marketing Strategies: Create and implement effective marketing plans to achieve business objectives.
  • Align Brand Attributes/ Brand Management: Collaborate with cross-functional teams to ensure consistent branding across all channels.
  • Stakeholder Management: Build and maintain relationships with key stakeholders to drive business growth.
  • Content Creation and Management: Develop and manage high-quality content to engage target audiences.
  • Achieve operational SLA and KPIs for group marketing department: Monitor and report on marketing performance to ensure alignment with business objectives.
  • Enhance Customer Experience: Identify opportunities to improve customer experience through data-driven insights.

Requirements:

  • B.sc in Advertising, Mass Communications, Public Relations, Journalism and Marketing (2.1): Relevant degree with strong academic record.
  • 3-5 years of experience in marketing, preferably within the telecommunications/technology sector or advertising agency: Proven track record in marketing with a focus on brand development and customer engagement.
  • Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and persuasively: Strong interpersonal and communication skills to build relationships with internal and external stakeholders.
  • Understanding of marketing principles, branding strategies, and communication techniques: In-depth knowledge of marketing principles and best practices.
  • Ability to execute marketing strategies across ATL and BTL channels: Skilled in developing and implementing multi-channel marketing campaigns.
  • Strong understanding of content marketing to support sales and customer experience: Familiarity with content marketing strategies and tactics.
  • An eye for emerging consumer trends and identifying threats in competitive marketing: Ability to stay ahead of industry trends and competitor activity.
  • Data-driven mindset and an understanding of key marketing metrics in measuring success: Analytical skills to measure campaign effectiveness and inform future marketing decisions.
  • Experience developing marketing reports to showcase KPI achievements leveraging such tools as Excel, PowerPoint, etc.: Proficient in creating and presenting marketing reports using industry-standard tools.
  • Experience working within a group marketing structure: Proven ability to work collaboratively within a marketing team.

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