Digital Marketing Strategist

4 weeks ago


Ikeja, Lagos, Nigeria Whoosh NG Full time
Digital Marketing Strategist

At Whoosh NG, we're seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies that drive business growth and engagement.

Key Responsibilities:
  • Develop Digital Marketing Strategies: Create and implement data-driven digital marketing strategies that align with our business objectives.
  • Conduct Market Research: Conduct thorough market research, competitor analysis, and customer insights to identify opportunities and trends in the digital landscape.
  • Define Target Audience Segments: Develop and refine target audience segments based on demographics, behavior, interests, and preferences.
  • Create Content Strategies: Develop and oversee content strategies for various digital channels, including websites, social media, email marketing, blogs, and more.
  • Implement SEO and SEM: Implement Search Engine Optimization (SEO) best practices to improve website rankings and organic traffic, and plan and execute Search Engine Marketing (SEM) campaigns to drive targeted traffic and conversions.
  • Manage Social Media: Manage social media platforms and create engaging social media campaigns to build a strong online community.
  • Develop Email Marketing Campaigns: Develop and execute email marketing campaigns to nurture leads, retain customers, and drive sales.
  • Plan Paid Advertising Campaigns: Plan and manage paid advertising campaigns across various platforms to drive maximum ROI.
  • Analyze User Behavior: Analyze user behavior and website performance to identify areas for improvement and implement CRO strategies to increase website conversions and improve user experience.
  • Track Key Performance Metrics: Track and analyze key performance metrics to provide regular reports on the effectiveness of digital marketing efforts and make data-driven decisions to continuously optimize campaigns.

We're looking for a highly skilled and innovative Digital Marketing Strategist who can help us stay ahead of the competition and drive business growth. If you're passionate about digital marketing and have a proven track record of success, we'd love to hear from you



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